If you read our recent blog post about creating effective landing pages, you probably noticed our recommendations on three landing page design elements that can be easily “split tested” to help determine what works best....
If you follow social media news, you may have heard that LinkedIn is rolling out a new subscription-based service offering aimed at business users with its new Premium Company Pages. Following a quiet testing period...
Is paid advertising on Google or any of the major social media networks part of your digital marketing strategy? How about email marketing efforts or even traditional mailed media campaigns? If you’re looking to enhance lead...
Often, when our team is researching and writing GRIT’s blog posts, we generate questions that are out of scope for the immediate topic but that we want to bring back and answer for the benefit...
Current Insights for Small Businesses and Nonprofits In the world of social media marketing (SMM), change is constant, and it seems that the landscape is shifting faster than ever lately. Some platforms are very publicly...
Written communication, which we refer to as “copy” in the marketing industry, is essential. From blogs and social media posts to email subject lines and taglines, brands must write copy to sell their products and...
Email is considered one of the most effective marketing channels, according to Constant Contact. It is a powerful and cost-effective tool that can help companies increase brand awareness, build relationships with members of their target...
While there is enormous value in social media marketing and GRIT recommends companies strategically select platforms to engage with their consumers, it is important not to depend on one marketing medium. So, today we are...
As we dig into 2024, the digital marketing landscape will continue to evolve. New tools and technology are rapidly emerging, and more brands are investing in digital marketing tactics causing the online environment to become...
The GRIT team is proud to announce the company is now officially certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). The WBENC Certification is the gold standard for women-owned...