While there is enormous value in social media marketing and GRIT recommends companies strategically select platforms to engage with their consumers, it is important not to depend on one marketing medium. So, today we are...
As we dig into 2024, the digital marketing landscape will continue to evolve. New tools and technology are rapidly emerging, and more brands are investing in digital marketing tactics causing the online environment to become...
The GRIT team is proud to announce the company is now officially certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). The WBENC Certification is the gold standard for women-owned...
The golden arches. A swoosh symbolizing motion and speed. A silver apple missing a bite. Can you identify these brands by their logos? When we see familiar logos, our minds automatically identify the brand (McDonald’s™,...
Thanksgiving is upon us. As we prepare to gather with our family and friends to celebrate the holiday and enjoy a delicious meal, it is important to reflect on what truly matters. We asked our...
Inadequately Measuring Success & Optimizing Efforts Do you regularly measure your marketing efforts? According to MarketingWeek, most marketers claim to only measure effectiveness on an ad hoc basis, with just 13% of brands investing in...
Part 6 – Failing to Connect with Your Audience on An Emotional Level Today’s consumer is bombarded with content. Online, offline, across screens, and around every corner there are brands competing for attention. Standing out...
Part 5 – Leaving Your Marketing on Autopilot The marketing landscape is fast-paced and always changing. From emerging trends to shifts in technology and new platform evaluation and adoption, it’s important to keep a watchful eye...
Part 4 – Failing to Maximize Marketing & Sales Efforts to Build Relationships According to Salesforce Research, 80% of customers now consider the experience a company provides to be as important as its products and...
At GRIT, we are committed to our community and as part of that, we feel it is important to inspire the next generation of marketing professionals. This spring, Lexie Fisher, a senior at York College...