Using Digital Marketing to Boost Your Recruiting Efforts

Using Digital Marketing to Boost Your Recruiting Efforts

In the current job market, recruiting is proving to be especially challenging for many employers. Today’s employment marketplace spans a variety of platforms on and offline, and the competition for talent is stiff. Employers are...

Top 5 Tips for Creating Effective Landing Pages

Top 5 Tips for Creating Effective Landing Pages

Looking to enhance lead generation and nurturing efforts? Then, take a closer look at your landing pages being used (and the lead-capture forms on them) as a solid first step.   What Is A Landing...

Where is Digital Marketing Headed in 2022?

Where is Digital Marketing Headed in 2022?

Did you know 72.2 percent of marketing budgets are allocated to digital channels across earned, owned, and paid media? According to a study by Smart Insights, chief marketing officers have shifted their spending commitments to...

Digging Deeper: Social Media Audits

Digging Deeper: Social Media Audits

Today, social media marketing is used to increase awareness, boost inbound traffic, connect with target audiences, gain market insight and much more. However, to reap these benefits, it is critical brands have a strong social...

7 Tips for Writing SEO Content

7 Tips for Writing SEO Content

Did you know in 2020, Google received 2.3 trillion searches? With more individuals utilizing search engines daily, it is critical marketers are writing original content with search engine optimization (SEO) in mind to increase both...

Creating Facebook Ads 101

Creating Facebook Ads 101

1.73 billion – that is how many people each day visit one of Facebook’s core products (Facebook, WhatsApp, Instagram and Messenger). With such a large audience, it’s no wonder many brands turn to these platforms...

The Ultimate List of Google Ad Mistakes to Avoid

The Ultimate List of Google Ad Mistakes to...

Did you know Google was visited 62.19 billion times in 2019? Individuals use Google to search for almost anything, so why not use this popular search platform to help generate new business? Google Ads help...

7 Tips to Maximize Your Instagram Marketing Efforts

7 Tips to Maximize Your Instagram Marketing Efforts

Did you know Instagram is the second-most downloaded free app in the Apple app store? With so many downloads, it is no surprise one billion individuals use the platform each month. Other eye-opening statistics* about...

Digging Deeper: 7 Tips for YouTube Optimization

Digging Deeper: 7 Tips for YouTube Optimization

Did you know YouTube is the world’s second largest search engine after Google? In fact, 30 million people use this video-sharing platform daily. Other eye-opening statistics about utilizing video content include: 81% of businesses use...

How To: Optimize a Business Profile on LinkedIn

How To: Optimize a Business Profile on LinkedIn

LinkedIn – the world’s largest professional networking platform. With 260 million monthly active users (of which 40 percent access the site daily), it is essential for businesses today to have a presence on the platform....