Inadequately Measuring Success & Optimizing Efforts Do you regularly measure your marketing efforts? According to MarketingWeek, most marketers claim to only measure effectiveness on an ad hoc basis, with just 13% of brands investing in...
Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...
Have you ever asked yourself, “Are my digital advertising, social media marketing (SMM), or e-newsletter campaigns really working?” If so, this blog is for you! Measuring the outcome of a marketing campaign is critical because...
Your website is not only the foundation of your marketing presence but a valuable tool to unlock insights about your customers and target audience. Your website can provide valuable information such what content users spend...
In the current job market, recruiting is proving to be especially challenging for many employers. Today’s employment marketplace spans a variety of platforms on and offline, and the competition for talent is stiff. Employers are...
Looking to enhance lead generation and nurturing efforts? Then, take a closer look at your landing pages being used (and the lead-capture forms on them) as a solid first step. What Is A Landing...
Did you know 72.2 percent of marketing budgets are allocated to digital channels across earned, owned, and paid media? According to a study by Smart Insights, chief marketing officers have shifted their spending commitments to...
Today, social media marketing is used to increase awareness, boost inbound traffic, connect with target audiences, gain market insight and much more. However, to reap these benefits, it is critical brands have a strong social...
Did you know in 2020, Google received 2.3 trillion searches? With more individuals utilizing search engines daily, it is critical marketers are writing original content with search engine optimization (SEO) in mind to increase both...
1.73 billion – that is how many people each day visit one of Facebook’s core products (Facebook, WhatsApp, Instagram and Messenger). With such a large audience, it’s no wonder many brands turn to these platforms...