Marketing Strategy 101

Reach the right audience. Build brand awareness. Solidify your reputation in your niche. Find those leads that are exactly right for your company. Become the go-to business for your expertise. Are those the goals you are trying to achieve in 2021? If so, a comprehensive marketing strategy is key! As...

The Ultimate Guide to Influencer Marketing

The Ultimate Guide to Influencer Marketing

Podcasts have become a part of daily commutes to work, Instagram is a helpful tool for online shopping, and TikTok is now a go-to for daily laughs and entertainment. It is no secret individuals prefer...

Digging Deeper: Social Media Audits

Digging Deeper: Social Media Audits

Today, social media marketing is used to increase awareness, boost inbound traffic, connect with target audiences, gain market insight and much more. However, to reap these benefits, it is critical brands have a strong social...

Top 5 Marketing Communications Predictions for 2021

Top 5 Marketing Communications Predictions for 2021

2020 has been a challenging year for many individuals, businesses and industries. While GRIT has also had to adjust to a “new normal” (which includes remote work, virtual meetings and events and more), we optimistically...

How To: Marketing for Non-Profits

How To: Marketing for Non-Profits

As a full-service marketing and communications firm, the GRIT team works with clients in a wide variety of industries. From large B2B corporations to small, family-owned businesses, we help clients dig deeper in their marketing...

How To: Marketing in the Education Industry

How To: Marketing in the Education Industry

As a full-service marketing and communications firm, the GRIT team has the opportunity to work with clients in a wide variety of industries. One market that we’ve been fortunate to help impact has been the...

The Future of Marketing: Post COVID-19

The Future of Marketing: Post COVID-19

“Intelligence is the ability to adapt to change.” -Stephen Hawking It’s no secret the COVID-19 pandemic disrupted many businesses and turned their normal operations upside down. According to a recent survey by Influencer Marketing Hub,...

How To Improve Your Digital Presence During COVID-19

How To Improve Your Digital Presence During COVID-19

For the last few months, for many, life has become about staying home, limiting travel, scrolling through social media and binge watching favorite shows. With millions of people looking for entertainment as well as shopping...

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