Should Business-to-Business (B2B) Brands Be on TikTok?

Should Business-to-Business (B2B) Brands Be on TikTok?

Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...

Top 5 Tips to Get Your Media Pitch Noticed

Top 5 Tips to Get Your Media Pitch...

Did you know by 2031, journalist and reporter jobs are projected to decline by 9 percent, according to the U.S. Bureau of Labor Statistics? Today, public relations professionals outnumber journalists by a 6-to-1 ratio, and...

How To Set Up Google Analytics Tracking Links

How To Set Up Google Analytics Tracking Links

Have you ever asked yourself, “Are my digital advertising, social media marketing (SMM), or e-newsletter campaigns really working?” If so, this blog is for you! Measuring the outcome of a marketing campaign is critical because...

How To Track Website Performance

How To Track Website Performance

Your website is not only the foundation of your marketing presence but a valuable tool to unlock insights about your customers and target audience. Your website can provide valuable information such what content users spend...

Using Digital Marketing to Boost Your Recruiting Efforts

Using Digital Marketing to Boost Your Recruiting Efforts

In the current job market, recruiting is proving to be especially challenging for many employers. Today’s employment marketplace spans a variety of platforms on and offline, and the competition for talent is stiff. Employers are...

Direct Mail Marketing: Is There Still Value?

While there is enormous value in social media marketing and GRIT recommends companies strategically select platforms to engage with their consumers, it is important not to depend on one marketing medium. So, today we are answering a common question – is there still value in direct mail marketing?

Marketing Strategy 101

Reach the right audience. Build brand awareness. Solidify your reputation in your niche. Find those leads that are exactly right for your company. Become the go-to business for your expertise. Are those the goals you are trying to achieve in 2021? If so, a comprehensive marketing strategy is key! As...

The Ultimate Guide to Influencer Marketing

The Ultimate Guide to Influencer Marketing

Podcasts have become a part of daily commutes to work, Instagram is a helpful tool for online shopping, and TikTok is now a go-to for daily laughs and entertainment. It is no secret individuals prefer...

Digging Deeper: Social Media Audits

Digging Deeper: Social Media Audits

Today, social media marketing is used to increase awareness, boost inbound traffic, connect with target audiences, gain market insight and much more. However, to reap these benefits, it is critical brands have a strong social...