Marketing Strategy 101

Build your market share. Solidify your reputation in your niche. Find those leads that are exactly right for your company. Become the go-to business for your expertise. To reach those kinds of goals, you need a comprehensive marketing strategy. With the right strategy, programs that support the business goals and...

In the Know: Top Marketing Jargon Terms Explained

Vector, lead, PPC: Every industry, including marketing, uses specific jargon or language. While the number of acronyms used in the agency setting can be overwhelming, to help our clients, community and even family members understand what we are talking about, here are the top 20 jargon terms used at GRIT...

Content Marketing: Ten Tips for Showing Value to Customers

Over 11 hours each day. That’s how much time Americans spend reading, watching, listening to or interacting with content. With four billion active internet users, your audience is online, regularly looking at media including social media feeds, blog posts, videos, news reports and websites. About 80 percent of those internet...