Graphic Design Archives | GRIT Marketing Group

The 7 Sins of Marketing – Part 2

Part 2 – Delivering an Inconsistent Brand Experience Can your target audience easily recognize your company’s brand? Whether they are viewing your organization’s website, reading a print advertisement, or scrolling through social media, do they...

Logo Development: A Seven-Step Process

The golden arches. A swoosh over Times Square. A silver apple missing a bite. When we see familiar logos, our minds automatically identify the brand (McDonald’s™, Nike™, or Apple Computers). Having an easily recognizable logo...

Employee Spotlight: Ryan Kidd

Our creative team plays a large role in the work we do. From designing websites to logos to publications, they do it all. This month our graphic designer, Ryan Kidd, is celebrating his one-year work anniversary. To celebrate, we put him in the spotlight by asking him questions to get...

October 4, 2019

Photographs: Why is Finding the Right Picture so Important to a Marketing Agency?

“Photography helps people to see.” –Bernice Abbott, mid-20th century American photographer In marketing, photography is used not only to help people see, but also to help them feel, relate and inspire. In honor of National Photograph Month, GRIT’s team is offering up insight on how they use photographs, why they...

May 13, 2019

2019 Color Trends and Meaning

Each year companies such as Pantone and PPG Paints, announce a color of the year. As designers, it is essential to know what colors were picked and how they can impact brands. Keep reading to find out: The 2019 colors of the year GRIT’s predictions for trending colors The meaning...

December 14, 2018