Business Logo Development: A Seven Step Process

Business Logo Development: A Seven Step Process

The golden arches. A swoosh symbolizing motion and speed. A silver apple missing a bite. Can you identify these brands by their logos? When we see familiar logos, our minds automatically identify the brand (McDonald’s™,...

Build Your Brand: Tips for Creating a Brand That Stands Out

Build Your Brand: Tips for Creating a Brand...

Every organization has its own look, voice, personality and characteristics that make it unique, which is also known as it’s brand. While some businesses, such as Nike and Coca-Cola, have easily recognizable brands, other organizations...

5 Brand Mistakes to Avoid

5 Brand Mistakes to Avoid

Your brand is everywhere – from social media to websites, from employees and their engagement levels to public perception of your company, current and prospective customers are constantly interacting with your brand. But what happens...

Effectively Manage Your Brand in 2020

As 2019 comes to a close, most companies often forget to take a moment and reflect on the state of their brand – what did they do well to protect it and where there may be room for improvement. Remember, a company’s brand is everywhere. From social media to websites...

The Rebranding Process

When does a company need to rebrand? The answer is “it depends” – but first it’s important to consider how the company has evolved over time and ask the following questions: Is the business continuously growing? Are new products or services being offered? Is the logo outdated? Could the current...