Top 7 Tips to Effectively Manage Your Brand in 2020

As 2019 comes to a close, most companies often forget to take a moment and reflect on the state of their brand – what did they do well to protect it and where there may be room for improvement. Remember, a company’s brand is everywhere. From social media to websites...

The Rebranding Process

When does a company need to rebrand? The answer is “it depends” – but first it’s important to consider how the company has evolved over time and ask the following questions: Is the business continuously growing? Are new products or services being offered? Is the logo outdated? Could the current...