5 Brand Mistakes to Avoid

5 Brand Mistakes to Avoid

Your brand is everywhere – from social media to websites, from employees and their engagement levels to public perception of your company, current and prospective customers are constantly interacting with your brand. But what happens...

Top 7 Tips to Effectively Manage Your Brand in 2020

As 2019 comes to a close, most companies often forget to take a moment and reflect on the state of their brand – what did they do well to protect it and where there may be room for improvement. Remember, a company’s brand is everywhere. From social media to websites...

The Rebranding Process

When does a company need to rebrand? The answer is “it depends” – but first it’s important to consider how the company has evolved over time and ask the following questions: Is the business continuously growing? Are new products or services being offered? Is the logo outdated? Could the current...