Part 2: Why WordPress Plugins Could Break and What To Do About It

In Part 1, we explored what a WordPress plugin is and how it functions. Now we’re sharing how WordPress plugins can sometimes cause problems and what to do about it! Not Always Dependable Unfortunately, as technology continues to adapt and change, a website can break if all components are not...

Logo Development: A Seven-Step Process

Logo Development: A Seven-Step Process

The golden arches. A swoosh over Times Square. A silver apple missing a bite. When we see familiar logos, our minds automatically identify the brand (McDonald’s™, Nike™ or Apple computers). Having an easily recognizable logo...

Marketing Strategy 101

Build your market share. Solidify your reputation in your niche. Find those leads that are exactly right for your company. Become the go-to business for your expertise. To reach those kinds of goals, you need a comprehensive marketing strategy. With the right strategy, programs that support the business goals and...

Part 1: What is a WordPress Plugin and What Do They Do?

Part 1: What is a WordPress Plugin and...

Sometimes, things break. If your business has a website, odds are it’s a WordPress site, built with an easy-to-use platform and all kinds of customizable features. However, when it comes to websites, odds are also...

How to Measure Your Public Relations Efforts

How to Measure Your Public Relations Efforts

A great story is memorable. A great story resonates. A great story lives in the minds of those who hear it and is retold again and again. In some ways, a good story is the...

10 Do’s And Don’ts For Effective Media Relations

10 Do’s And Don’ts For Effective Media Relations

Today, the media is a different animal than ever before. While traditional print journalism is by no means dead, these reporters and editors are now joined by a host of other media influencers including: 24/7...

Behind the Scenes Q&A: Abby McGinnis, Client Services

Behind the Scenes Q&A: Abby McGinnis, Client Services

What, exactly, does client services do?  It’s not what you think and it’s much more than communicating with clients and making sure they are satisfied. At GRIT, our client services team provide support in a...

In the Know: Top Marketing Jargon Terms Explained

Vector, lead, PPC: Every industry, including marketing, uses specific jargon or language. While the number of acronyms used in the agency setting can be overwhelming, to help our clients, community and even family members understand what we are talking about, here are the top 20 jargon terms used at GRIT...

The Nerf Gun Behind the Curtain

The Nerf Gun Behind the Curtain

There are nerf darts scattered around my desk. On my first day working at an agency, darts were just the beginning of what I’d be learning in a field I’ve specialized in for more than...