Part 2 – Delivering an Inconsistent Brand Experience Can your target audience easily recognize your company’s brand? Whether they are viewing your organization’s website, reading a print advertisement, or scrolling through social media, do they...
Part 1 – Assuming You Know Your Target Audience Do you REALLY know your ideal customer? What are their demographics, motives for making a purchase, and preferred communication channels? At GRIT, we often say “you...
All month long, we have been celebrating our 15th anniversary. Founded in 2008 as Moxie, our name has changed over the years, but the basic premise we were built upon, and our core values have...
Part 2 – LinkedIn, TikTok & YouTube Last month we launched a new blog series, How To Maximize Video Content on Social Media, which took an in-depth look at Facebook and Instagram video content creation....
Part 1 – Facebook and Instagram How many social media videos do you watch each day? Video content has taken over social media, and today it is rare to scroll through your feed without seeing...
Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...
Did you know by 2031, journalist and reporter jobs are projected to decline by 9 percent, according to the U.S. Bureau of Labor Statistics? Today, public relations professionals outnumber journalists by a 6-to-1 ratio, and...
Have you ever asked yourself, “Are my digital advertising, social media marketing (SMM), or e-newsletter campaigns really working?” If so, this blog is for you! Measuring the outcome of a marketing campaign is critical because...
Your website is not only the foundation of your marketing presence but a valuable tool to unlock insights about your customers and target audience. Your website can provide valuable information such what content users spend...