How to Maximize Video Content on Social Media
Part 1: Facebook and Instagram How many social media videos do you watch each day? Video content has taken over social media, and today it is rare to scroll through your feed without seeing any...
Should Business-to-Business (B2B) Brands Be on TikTok?
Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...
GRIT Is Hiring: Marketing Account Manager
Join The GRIT Team We’re hiring! Dig deeper into your career as a marketing account manager (or senior-level candidate based on experience) at GRIT Marketing Group, a full-service marketing and communications agency with a range...
Top 5 Tips to Get Your Media Pitch...
Did you know by 2031, journalist and reporter jobs are projected to decline by 9 percent, according to the U.S. Bureau of Labor Statistics? Today, public relations professionals outnumber journalists by a 6-to-1 ratio, and...
How To Set Up Google Analytics Tracking Links
Have you ever asked yourself, “Are my digital advertising, social media marketing (SMM), or e-newsletter campaigns really working?” If so, this blog is for you! Measuring the outcome of a marketing campaign is critical because...
How To Track Website Performance
Your website is not only the foundation of your marketing presence but a valuable tool to unlock insights about your customers and target audience. Your website can provide valuable information such what content users spend...
Meet Devon: The Digital Guru
GRIT’s Digital Marketing Specialist, Devon Buettner, is a significant part of our team. From managing digital campaigns, to updating websites, to helping clients improve their SEO, he is the go-to for any digital marketing project....
Team Thoughts
As we take a moment to reflect on our time here at GRIT and settle into the changes in leadership, we asked the GRIT team to share their heartfelt thoughts. Find out what everyone had...
Using Digital Marketing to Boost Your Recruiting Efforts
In the current job market, recruiting is proving to be especially challenging for many employers. Today’s employment marketplace spans a variety of platforms on and offline, and the competition for talent is stiff. Employers are...