4 Tips to Conquer Public Speaking

4 Tips to Conquer Public Speaking

Glossophobia – the fear of public speaking. Speaking to a group of people can be a daunting task, so much so that there is a word in the dictionary for it. In fact, the fear...

Year in Review: Why Moments of Reflection are Important

At the beginning of each year, it’s important to take a moment to reflect on the year before – the great, the bad and the what could have been better. The end and start of a new year mark the perfect time to reflect not only on overall company performance...

4 Digital Marketing Trends to Implement in 2020

With a new year comes new trends.  As a full-service marketing, communications, branding and digital agency, it is critical we stay up-to-date on the latest trends to offer our clients the best strategies possible to help their businesses succeed. Today, we are looking at four digital marketing trends we think...

Employee Spotlight: Kaylee Weigle

Employee Spotlight: Kaylee Weigle

Two years ago, as a college student, I walked into GRIT’s office for my first day as a public relations intern. If somebody told me then that I would end up doing a year-long internship...

Top 7 Tips to Effectively Manage Your Brand in 2020

As 2019 comes to a close, most companies often forget to take a moment and reflect on the state of their brand – what did they do well to protect it and where there may be room for improvement. Remember, a company’s brand is everywhere. From social media to websites...

How To: Social Media Strategies

How To: Social Media Strategies

Since the early 2000s, social media has been changing the way people and businesses communicate. According to Social Media Today, individuals spend on average 135 minutes per day on Facebook, Twitter, Instagram and WhatsApp. When...

How to Effectively Implement Email Marketing

Did you know the first marketing email was sent in 1978? Over 40 years later with the advances of technology, email marketing continues to be an effective way to build an owned audience that can benefit your company’s bottom line turning prospects into customers by building brand awareness and loyalty....

Employee Spotlight: Betsy Liou

Employee Spotlight: Betsy Liou

Do you know a tree’s favorite drink? Root beer. Not only does Betsy Liou, our office manager, keep the team organized from a business perspective, but she brightens our days with her jokes and sense...

The Rebranding Process

When does a company need to rebrand? The answer is “it depends” – but first it’s important to consider how the company has evolved over time and ask the following questions: Is the business continuously growing? Are new products or services being offered? Is the logo outdated? Could the current...