Blog | GRIT Marketing Group

Architecture, Engineering & Construction Marketing Tips

As a full-service marketing agency, the GRIT team has the opportunity to work with clients in a wide range of industries. One segment in particular that is near and dear to our hearts is architecture,...

The 7 Sins of Marketing – Part 6

Part 6 – Failing to Connect with Your Audience on An Emotional Level Today’s consumer is bombarded with content. Online, offline, across screens, and around every corner there are brands competing for attention. Standing out...

The 7 Sins of Marketing – Part 5

Part 5 – Leaving Your Marketing on Autopilot The marketing landscape is fast-paced and always changing. From emerging trends to shifts in technology and new platform evaluation and adoption, it’s important to keep a watchful eye...

The 7 Sins of Marketing – Part 4

Part 4 – Failing to Maximize Marketing & Sales Efforts to Build Relationships According to Salesforce Research, 80% of customers now consider the experience a company provides to be as important as its products and...

Inside The Internship with Lexie Fisher

At GRIT, we are committed to our community and as part of that, we feel it is important to inspire the next generation of marketing professionals. This spring, Lexie Fisher, a senior at York College...

The 7 Sins of Marketing – Part 3

Part 3 – Thinking More Is Always Better Today’s marketplace is cluttered and noisy. Consumers are exposed to thousands of ads and marketing messages each day, so it’s important for your company’s brand to stand...

The 7 Sins of Marketing – Part 2

Part 2 – Delivering an Inconsistent Brand Experience Can your target audience easily recognize your company’s brand? Whether they are viewing your organization’s website, reading a print advertisement, or scrolling through social media, do they...

The 7 Sins of Marketing – Part 1

Part 1 – Assuming You Know Your Target Audience Do you REALLY know your ideal customer? What are their demographics, motives for making a purchase, and preferred communication channels? At GRIT, we often say “you...

Celebrating 15 Years of GRIT

All month long, we have been celebrating our 15th anniversary. Founded in 2008 as Moxie, our name has changed over the years, but the basic premise we were built upon, and our core values have...

How To Maximize Video Content on Social Media...

Part 2 – LinkedIn, TikTok & YouTube Last month we launched a new blog series, How To Maximize Video Content on Social Media, which took an in-depth look at Facebook and Instagram video content creation....