Employee Spotlight: Betsy Liou
What’s the difference between a hippo and a zippo? One is heavy and the other is a little lighter. Not only does Betsy Liou, our office manager, keep the team organized from a business perspective,...
Employee Spotlight: Abby McGinnis
When it comes to building client relationships and strategically planning projects, Abby McGinnis is the go-to. From managing client accounts, to developing strategic marketing plans, to assisting with website design and development projects, Abby is...
Meet Mallory: Our Project Management Master
When it comes to keeping our team and client projects organized, Mallory Gunzenhauser, our project manager, is a master. From maintaining client communications, to ensuring projects stay on timeline, to assigning tasks to individual team...
5 Tips to Maintaining Culture While Working Remotely
“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.” – David Cummings A strong company culture is vital to organizational success. When a company gets their culture...
5 Common Marketing Myths: Setting the Record Straight
Marketing is often misunderstood (what it is, why it matters, etc.). As a result, there are many misconceptions. Over the last 13 years, the GRIT team has heard it all, including what we like to...
Meet Devon: The Digital Guru
GRIT’s Digital Marketing Specialist, Devon Buettner, is a significant part of our team. From managing digital campaigns, to updating websites, to helping clients improve their SEO, he is the go-to for any digital marketing project....
The Ultimate Guide to Influencer Marketing
Podcasts have become a part of daily commutes to work, Instagram is a helpful tool for online shopping, and TikTok is now a go-to for daily laughs and entertainment. It is no secret individuals prefer...
Logo Development: A Seven-Step Process
The golden arches. A swoosh over Times Square. A silver apple missing a bite. When we see familiar logos, our minds automatically identify the brand (McDonald’s™, Nike™, or Apple Computers). Having an easily recognizable logo...