The Rebranding Process

When does a company need to rebrand? The answer is “it depends” – but first it’s important to consider how the company has evolved over time and ask the following questions: Is the business continuously growing? Are new products or services being offered? Is the logo outdated? Could the current...

Service Area Changes with Google My Business

Service Area Changes with Google My Business

If you’re a business owner, whether large or small, you’re likely aware of Google My Business (GMB) and the role it can play for your business. If not, here’s what you need to know about...

Employee Spotlight: Ryan Kidd

Our creative team plays a large role in the work we do. From designing websites to logos to publications, they do it all. This month our graphic designer, Ryan Kidd, is celebrating his one-year work anniversary. To celebrate, we put him in the spotlight by asking him questions to get...

How to Build a Social Media Policy

How to Build a Social Media Policy

Many businesses created social media policies years ago when social media started to play a larger role in the daily communications of individuals and organizations. But, have you considered when it was last updated? There...

Keep Your Business Safe from Social Network Threats

Keep Your Business Safe from Social Network Threats

You’ve probably read about phishing emails, personal identity scams, and theft of financial data. But did you know social media may also be a security risk for your business? Social media is crucial for a...

Part 2: Why WordPress Plugins Could Break and What To Do About It

In Part 1, we explored what a WordPress plugin is and how it functions. Now we’re sharing how WordPress plugins can sometimes cause problems and what to do about it! Not Always Dependable Unfortunately, as technology continues to adapt and change, a website can break if all components are not...

Logo Development: A Seven-Step Process

Logo Development: A Seven-Step Process

The golden arches. A swoosh over Times Square. A silver apple missing a bite. When we see familiar logos, our minds automatically identify the brand (McDonald’s™, Nike™ or Apple computers). Having an easily recognizable logo...

Marketing Strategy 101

Build your market share. Solidify your reputation in your niche. Find those leads that are exactly right for your company. Become the go-to business for your expertise. To reach those kinds of goals, you need a comprehensive marketing strategy. With the right strategy, programs that support the business goals and...

Part 1: What is a WordPress Plugin and What Do They Do?

Part 1: What is a WordPress Plugin and...

Sometimes, things break. If your business has a website, odds are it’s a WordPress site, built with an easy-to-use platform and all kinds of customizable features. However, when it comes to websites, odds are also...