How to Maximize Video Content on Social Media

How to Maximize Video Content on Social Media

Part 1: Facebook and Instagram How many social media videos do you watch each day? Video content has taken over social media, and today it is rare to scroll through your feed without seeing any...

Should Business-to-Business (B2B) Brands Be on TikTok?

Should Business-to-Business (B2B) Brands Be on TikTok?

Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...

Top 5 Tips to Get Your Media Pitch Noticed

Top 5 Tips to Get Your Media Pitch...

Did you know by 2031, journalist and reporter jobs are projected to decline by 9 percent, according to the U.S. Bureau of Labor Statistics? Today, public relations professionals outnumber journalists by a 6-to-1 ratio, and...

How To Set Up Google Analytics Tracking Links

How To Set Up Google Analytics Tracking Links

Have you ever asked yourself, “Are my digital advertising, social media marketing (SMM), or e-newsletter campaigns really working?” If so, this blog is for you! Measuring the outcome of a marketing campaign is critical because...

How To Track Website Performance

How To Track Website Performance

Your website is not only the foundation of your marketing presence but a valuable tool to unlock insights about your customers and target audience. Your website can provide valuable information such what content users spend...

When Should You Refresh or Redesign Your Website?

For most businesses today, your website is the foundation of your entire marketing presence. It is the hub that showcases who you are, what you do, and it’s often the very first impression that customers and clients will have of you. Even when you have a brick-and-mortar business, your website...

Meet Devon: The Digital Guru

Meet Devon: The Digital Guru

GRIT’s Digital Marketing Specialist, Devon Buettner, is a significant part of our team. From managing digital campaigns, to updating websites, to helping clients improve their SEO, he is the go-to for any digital marketing project....

Team Thoughts

Team Thoughts

As we take a moment to reflect on our time here at GRIT and settle into the changes in leadership, we asked the GRIT team to share their heartfelt thoughts. Find out what everyone had...

Using Digital Marketing to Boost Your Recruiting Efforts

Using Digital Marketing to Boost Your Recruiting Efforts

In the current job market, recruiting is proving to be especially challenging for many employers. Today’s employment marketplace spans a variety of platforms on and offline, and the competition for talent is stiff. Employers are...