Whether you’re partnering with a digital marketing agency, advertising agency, or full-service marketing firm, hiring a marketing partner to support your business is an investment not just of budget, but of time, trust, and shared...
Internal Communications Article Series, Part 2 of 2 What does it mean to create a truly employee-centric culture? It’s more than offering flexible hours or celebrating birthdays. At its core, an employee-centric culture is one...
Internal Communications Article Series, Part 1 of 2 When you think of internal communications, what comes to mind? A memo from the CEO or a town hall-style meeting to share company-wide updates? Both of these...
No one likes to imagine worst-case scenarios, but in the world of business and nonprofit leadership, being unprepared is a risk no organization can afford. Whether it’s a serious workplace accident, a cybersecurity breach, or...
Current Insights for Small Businesses and Nonprofits In the world of social media marketing (SMM), change is constant, and it seems that the landscape is shifting faster than ever lately. Some platforms are very publicly...
Written communication, which we refer to as “copy” in the marketing industry, is essential. From blogs and social media posts to email subject lines and taglines, brands must write copy to sell their products and...
Part 6 – Failing to Connect with Your Audience on An Emotional Level Today’s consumer is bombarded with content. Online, offline, across screens, and around every corner there are brands competing for attention. Standing out...
Part 1 – Assuming You Know Your Target Audience Do you REALLY know your ideal customer? What are their demographics, motives for making a purchase, and preferred communication channels? At GRIT, we often say “you...
Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...