The 7 Sins of Marketing – Part 1
Part 1 – Assuming You Know Your Target Audience Do you REALLY know your ideal customer? What are their demographics, motives for making a purchase, and preferred communication channels? At GRIT, we often say “you...
Should Business-to-Business (B2B) Brands Be on TikTok?
Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...
Top 5 Tips to Get Your Media Pitch...
Did you know by 2031, journalist and reporter jobs are projected to decline by 9 percent, according to the U.S. Bureau of Labor Statistics? Today, public relations professionals outnumber journalists by a 6-to-1 ratio, and...
Top 6 Tips for Working from Home
During the COVID-19 outbreak, many businesses have implemented a flexible work environment allowing, or even requiring, employees to work from home. This transition can be a challenge for individuals who have never worked from home...
A Crisis Checklist for Your Business
The COVID-19 pandemic has forced many businesses to make drastic changes and even close their doors for a period of time. In a crisis situation, such as the COVID-19 outbreak, it is critical for businesses...
4 Tips to Conquer Public Speaking
Glossophobia – the fear of public speaking. Speaking to a group of people can be a daunting task, so much so that there is a word in the dictionary for it. In fact, the fear...
How to Build a Social Media Policy
Many businesses created social media policies years ago when social media started to play a larger role in the daily communications of individuals and organizations. But, have you considered when it was last updated? There...
How to Measure Your Public Relations Efforts
A great story is memorable. A great story resonates. A great story lives in the minds of those who hear it and is retold again and again. In some ways, a good story is the...
10 Do’s And Don’ts For Effective Media Relations
Today, the media is a different animal than ever before. While traditional print journalism is by no means dead, these reporters and editors are now joined by a host of other media influencers including: 24/7...
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