Simply Put…We Solve Problems and Get Brands Noticed.
How? We dig deep through strategy and creative. After all, sometimes a client’s perceived challenge versus what the real problem is are not the same. We uncover when this is the case as well as look for opportunities where the brand meets the needs of a target audience and then execute against it.
Sounds easy, right?
It’s not (but that’s what we like about it).
We ask a lot of questions.
Doing research first is critical (and often overlooked). That’s what uncovers the real problem. Plus, we always need to understand how a project’s success will be measured. Because if you don’t understand that, then how can you make recommendations moving forward?
We strategize to solve the right problem.
Now that we know the real problem, we start with strategy first to find the brand idea (that one simple thought which not only captures the essence of the brand but drives all efforts forward.) It’s during this step that every creative idea we can think of is reviewed, analyzed, torn apart, put back together and then reviewed again to find that one thing that will make the difference.
The strategy and brand idea drive the execution – whether that is content, digital, communications, ad creative or websites. It’s critical the idea can spread across mediums when necessary (after all, integrated marketing is a real thing). Plus, we then measure and track against the original goals set to determine and report on ROI. By the way, a word about deadlines - we meet them, always.