Design Archives | GRIT Marketing Group

The 7 Sins of Marketing – Part 3

Part 3 – Thinking More Is Always Better Today’s marketplace is cluttered and noisy. Consumers are exposed to thousands of ads and marketing messages each day, so it’s important for your company’s brand to stand...

The 7 Sins of Marketing – Part 2

Part 2 – Delivering an Inconsistent Brand Experience Can your target audience easily recognize your company’s brand? Whether they are viewing your organization’s website, reading a print advertisement, or scrolling through social media, do they...

When Should You Refresh or Redesign Your Website?

For most businesses today, your website is the foundation of your entire marketing presence. It is the hub that showcases who you are, what you do, and it’s often the very first impression that customers and clients will have of you. Even when you have a brick-and-mortar business, your website...

June 21, 2022

Logo Development: A Seven-Step Process

The golden arches. A swoosh over Times Square. A silver apple missing a bite. When we see familiar logos, our minds automatically identify the brand (McDonald’s™, Nike™, or Apple Computers). Having an easily recognizable logo...

The Rebranding Process

When does a company need to rebrand? The answer is “it depends” – but first it’s important to consider how the company has evolved over time and ask the following questions: Is the business continuously growing? Are new products or services being offered? Is the logo outdated? Could the current...

November 4, 2019