What to Consider When Developing A Website
In today’s digital-first world, it is more important than ever to have a website for your business. It’s a central hub for your brand, a lead generator, a sales tool, and often, the first impression...
Business Logo Development: A Seven Step Process
The golden arches. A swoosh symbolizing motion and speed. A silver apple missing a bite. Can you identify these brands by their logos? When we see familiar logos, our minds automatically identify the brand (McDonald’s™,...
The 7 Sins of Marketing – Part 3
Part 3 – Thinking More Is Always Better Today’s marketplace is cluttered and noisy. Consumers are exposed to thousands of ads and marketing messages each day, so it’s important for your company’s brand to stand...
The 7 Sins of Marketing – Part 2
Part 2 – Delivering an Inconsistent Brand Experience Can your target audience easily recognize your company’s brand? Whether they are viewing your organization’s website, reading a print advertisement, or scrolling through social media, do they...