How to Effectively Implement Email Marketing

Did you know the first marketing email was sent in 1978? Over 40 years later with the advances of technology, email marketing continues to be an effective way to build an owned audience that can benefit your company’s bottom line turning prospects into customers by building brand awareness and loyalty....

Employee Spotlight: Betsy Liou

Employee Spotlight: Betsy Liou

Do you know a tree’s favorite drink? Root beer. Not only does Betsy Liou, our office manager, keep the team organized from a business perspective, but she brightens our days with her jokes and sense...

The Rebranding Process

When does a company need to rebrand? The answer is “it depends” – but first it’s important to consider how the company has evolved over time and ask the following questions: Is the business continuously growing? Are new products or services being offered? Is the logo outdated? Could the current...