How to Build a Social Media Policy

How to Build a Social Media Policy

Many businesses created social media policies years ago when social media started to play a larger role in the daily communications of individuals and organizations. But, have you considered when it was last updated? There...

Keeping Safe from Social Network Threats

Keeping Safe from Social Network Threats

You’ve probably read about phishing emails, personal identity scams, and theft of financial data. But did you know social media may also be a security risk for your business? Social media is crucial for a...

Part 2: Why Plugins Could Break and What To Do About It

In Part 1, we explored what a WordPress plugin is and how it functions. Now we’re sharing how WordPress plugins can sometimes cause problems and what to do about it! Not Always Dependable Unfortunately, as technology continues to adapt and change, a website can break if all components are not...

Part 1: What is a WordPress Plugin & What Do They Do?

Part 1: What is a WordPress Plugin &...

Sometimes, things break. If your business has a website, odds are it’s a WordPress site, built with an easy-to-use platform and all kinds of customizable features. However, when it comes to websites, odds are also...

Measuring Your Public Relations Efforts

Measuring Your Public Relations Efforts

A great story is memorable. A great story resonates. A great story lives in the minds of those who hear it and is retold again and again. In some ways, a good story is the...

Internal Communications Part 2: Supporting an Employee-Centric Culture

Research shows that if employees are more engaged and connected, it can improve their productivity by more than 20 percent. Imagine how a 20 percent productivity hike could impact deliverables, culture and the bottom line. Now, imagine how employees who feel empowered could impact a company’s culture. To see outcomes...

Do’s & Don’ts For Effective Media Relations

Do’s & Don’ts For Effective Media Relations

Today, the media is a different animal than ever before. While traditional print journalism is by no means dead, these reporters and editors are now joined by a host of other media influencers including: 24/7...

Behind the Scenes Q&A: Abby McGinnis

Behind the Scenes Q&A: Abby McGinnis

What, exactly, does client services do?  It’s not what you think and it’s much more than communicating with clients and making sure they are satisfied. At GRIT, our client services team provide support in a...

In the Know: Top Marketing Jargon Terms Explained

Vector, lead, PPC: Every industry, including marketing, uses specific jargon or language. While the number of acronyms used in the agency setting can be overwhelming, to help our clients, community and even family members understand what we are talking about, here are the top 20 jargon terms used at GRIT...

The Nerf Gun Behind the Curtain

The Nerf Gun Behind the Curtain

There are nerf darts scattered around my desk. On my first day working at an agency, darts were just the beginning of what I’d be learning in a field I’ve specialized in for more than...