Setting Up Google Analytics Tracking Links

Setting Up Google Analytics Tracking Links

Have you ever asked yourself, “Are my digital advertising, social media marketing (SMM), or e-newsletter campaigns really working?” If so, this blog is for you! Measuring the outcome of a marketing campaign is critical because...

How To Track Website Performance

How To Track Website Performance

Your website is not only the foundation of your marketing presence but a valuable tool to unlock insights about your customers and target audience. Your website can provide valuable information such what content users spend...

When Should You Refresh or Redesign Your Website?

For most businesses today, your website is the foundation of your entire marketing presence. It is the hub that showcases who you are, what you do, and it’s often the very first impression that customers and clients will have of you. Even when you have a brick-and-mortar business, your website...

Meet Devon: The Digital Guru

Meet Devon: The Digital Guru

GRIT’s Digital Marketing Specialist, Devon Buettner, is a significant part of our team. From managing digital campaigns, to updating websites, to helping clients improve their SEO, he is the go-to for any digital marketing project....

Team Thoughts

Team Thoughts

As we take a moment to reflect on our time here at GRIT and settle into the changes in leadership, we asked the GRIT team to share their heartfelt thoughts. Find out what everyone had...

Using Digital Marketing to Boost Recruiting Efforts

Using Digital Marketing to Boost Recruiting Efforts

In the current job market, recruiting is proving to be especially challenging for many employers. Today’s employment marketplace spans a variety of platforms on and offline, and the competition for talent is stiff. Employers are...

Employee Spotlight: Lissa Scott

Employee Spotlight: Lissa Scott

For 13 years, Lissa Scott has played an integral part in the leadership at GRIT Marketing Group as creative director and COO. From her myriad graphic design and video skills to her operations savvy, Lissa...

Lissa Scott is GRIT’s New President

Lissa Scott is GRIT’s New President

We are excited to announce GRIT Marketing Group is now under new, but very familiar, ownership. After careful consideration, Founder Julie Cross is honored to have officially passed the torch to GRIT’s Creative Director and...

Employee Spotlight: Kaylee Weigle

Employee Spotlight: Kaylee Weigle

From developing blogs and newsletter content, to managing social media accounts, to supporting public relations efforts, to keeping projects organized, our Coordinator/Project Manager, Kaylee Weigle, plays an important role at GRIT. Today, Kaylee is celebrating...

GRIT Holiday Traditions

With the holidays coming up, we asked our team here at GRIT what traditions they never miss each season. We learned a lot about each other and the many fun, sweet, and sometimes quirky, things that make each of our individual holidays special.   Abby’s Candy Extravaganza Abby McGinnis, client...