Deep Thoughts from the GRIT Team
As 2024 comes to a close, we find ourselves reflecting on the work we’ve accomplished alongside our valued clients this year—developing strategies, creating content, and collaborating to deliver branding and marketing services that are as authentic as they are impactful. These reflections extend to thinking about what guides us to do what we do. Simply put, at GRIT, our north star is a concept that’s also one of our five core values: Dig Deeper.
In living out this value every day, we can confidently state that digging deeper is not only conceptual—it’s a call to action that defines how we approach our work, our partnerships, and our culture. It’s about curiosity, dedication, and refusing to settle for “good enough.” Whether it’s the extra research, the creative breakthroughs, or the hours spent perfecting a strategy, this value pushes us to uncover deeper insights and form more meaningful connections.
Together, the GRIT team has spent another year meeting challenges head-on while also realizing new opportunities. Now, we’re excited to share what digging deeper truly means to us. Read on to discover our “deep thoughts!”
It’s Foundational: Digging Deeper into Understanding the “Why”
At GRIT, we believe that everything starts with understanding perspectives, including how—and why—our clients pursue the work that they do. Digging deeper means asking questions, uncovering the purpose behind a project, and building strategies rooted in insight and understanding gained by genuinely listening to our clients.
Account Strategist Amanda Mills shares,
For me, it’s about understanding the why. It’s what we champion. It’s the foundation we build upon. It guides us. The why isn’t always an easy thing to define, so we’ll dig until we uncover it.
Account Coordinator Alexa Fisher adds:
Digging deeper is about embodying a mindset of curiosity, thoroughness, and creativity to provide informed and impactful insights that go beyond conventional thinking.
By taking the time to explore the core purpose behind every project, we ensure that our work is not only thoughtful but also intentional, which ultimately creates deeper value for our clients.
Collaboration & Commitment: Digging Deeper to Form True Partnerships
Digging Deeper is also about the relationships we cultivate—with our clients, our team, and our vendors and other industry partners. Working together with authenticity and purpose allows us to break past surface-level boundaries.
Director of Client Services Abby McGinnis highlights this perfectly.
Digging deeper underscores the team’s commitment to developing true partnerships and long-term relationships with our clients. We take seriously our responsibility to understand their businesses, the way they work, and their goals. We strive to be a seamless extension of their team, and that starts with taking the time to listen and understand.
Communications and Social Media Specialist Kaylee Weigle reflects similarly:
Digging deeper is about going the extra mile to exceed our clients’ expectations. Whether conducting thorough research, immersing ourselves in our clients’ industries, or taking extra time to connect on a personal level, we are committed to going above and beyond.
This approach ensures we’re not just working for our clients but truly with them—integrating into their teams and goals and helping them build emotional connections with their audiences.
Pushing Boundaries: Digging Deeper to Go Beyond the Expected
Many members of our team specifically call out the idea of never settling for “good enough” as a vital part of what it means to dig deep. Whether it’s diving into new challenges, refining familiar tasks, or going the extra mile to solve unexpected problems, we bring our full creative and resilient selves to every project.
Digital Marketing Manager Devon Buettner shares,
Digging deeper means not settling for less. When working on a project or task, it’s never the approach of ‘good enough.’ It’s making sure the job is done to the best of our abilities.
Senior Graphic Designer Maya Miller elaborates,
Digging deep means that when I’m doing something for that hundredth time, I always try to incorporate details—no matter how small—to make it unique and custom. And when I face a new design challenge, it’s about trusting intuition and pushing through uncertainty.
GRIT President Lissa Scott also reflects on resilience and a dedication to service that is inherent in our team’s culture. She shares,
From the extent the team is willing to go to fix an issue to the extra time spent perfecting a concept, we dig deep and don’t accept defeat. Whether it’s making good on a promised deadline, creating solutions on the fly, or showing up for each other when it matters, digging deeper is at the heart of what we do.
Pushing boundaries isn’t just about creativity—it’s also about determination and showing up with the best version of our work every single time.
A Few Final Thoughts from the Copywriter’s Perspective
To close, Copywriter Kelly Kleinfelter reiterates a few thoughts in the context of drafting this article. She observes
From a high level, it’s clear that ‘Dig Deeper’ is much more than a stated value—it’s who we are at GRIT, and that’s a pretty cool thing. Digging deeper, to me, is about an approach to curiosity, commitment, and collaboration all wrapped into one, and it drives everything we do. I personally think of digging deeper as an intentional daily practice in breaking through the surface and getting at the heart of every story. (And I hope I did that here!)
With the sharing of all of our perspectives, a unifying theme emerges when thinking about the year in review, and that is: we’re proud of the relationships we’ve strengthened, the challenges we’ve overcome, and the work we’ve done to help our clients tell their stories authentically. We will bring that same pride in our work to every future project, too.
Are You Ready to Dig Into Marketing Success?
If you’re looking for a team that will Dig Deep to uncover insights, craft authentic stories, and deliver impactful marketing solutions, let’s talk. GRIT is a friendly and helpful team of experts ready to help businesses, nonprofit organizations, and entrepreneurs just like you promote success with marketing and communications to achieve every goal.