The Janus School – Digital Strategy

The Janus School, the only independent K-12 day school in Central Pennsylvania dedicated to the needs of students with learning differences, partnered with GRIT in 2019 to increase enrollment through an integrated digital marketing strategy. GRIT set to work creating a strategy to drive admissions inquiries, while also continuing to build brand visibility and reinforce Janus’ reputation as the go-to resource for families with children with learning differences.

Over the past three years, Janus’ campaigns have consistently generated hundreds of quality leads, while also yielding consistent year-over-year increases in the number of leads received and decreases in the corresponding average cost per lead.

Components to date include integrated efforts of both primary outbound ads and remarketing campaigns across Facebook, Instagram, and the Google Advertising suite (text and display). GRIT continuously monitors campaign insights and evolves the ongoing strategy for optimization, driving users to a targeted series of customized landing pages (each focused on key audience segments), which are specifically optimized through A/B testing to drive maximum conversions. The digital marketing strategy has also included video integration and keyword optimization, which has led to a consistent increase in The Janus School’s visibility index.

We are grateful for the opportunity to partner with The Janus School and we are passionate about helping our clients reach their goals! For Janus, this means increasing enrollment and brand visibility to help Janus’ teachers and faculty reach more students with learning differences in our communities. We look forward to seeing what the future holds, as more families experience the Janus difference and a personalized education experience!