Digging Deeper: Identifying & Reaching Target Audiences
Do you know who your company’s target audience is (note: there may be more than one)? If yes, do you know the most effective and efficient ways to reach them? Having a clear and strategic...
Service Area Changes with Google My Business
If you’re a business owner, whether large or small, you’re likely aware of Google My Business (GMB) and the role it can play for your business. If not, here’s what you need to know about...
How to Build a Social Media Policy
Many businesses created social media policies years ago when social media started to play a larger role in the daily communications of individuals and organizations. But, have you considered when it was last updated? There...
Keep Your Business Safe from Social Network Threats
You’ve probably read about phishing emails, personal identity scams, and theft of financial data. But did you know social media may also be a security risk for your business? Social media is crucial for a...
Logo Development: A Seven-Step Process
The golden arches. A swoosh over Times Square. A silver apple missing a bite. When we see familiar logos, our minds automatically identify the brand (McDonald’s™, Nike™ or Apple computers). Having an easily recognizable logo...
Part 1: What is a WordPress Plugin and...
Sometimes, things break. If your business has a website, odds are it’s a WordPress site, built with an easy-to-use platform and all kinds of customizable features. However, when it comes to websites, odds are also...
How to Measure Your Public Relations Efforts
A great story is memorable. A great story resonates. A great story lives in the minds of those who hear it and is retold again and again. In some ways, a good story is the...