gritmarketinggroup, Author at GRIT Marketing Group

How to Measure Your Public Relations Efforts

A great story is memorable. A great story resonates. A great story lives in the minds of those who hear it and is retold again and again. In some ways, a good story is the...

Internal Communications Part 2: Tips and Tricks to Support an Employee-Centric Culture

Only 30 percent. According to Gallup, only 30 percent of employees in U.S. companies are engaged at work, which means a whopping majority of the workforce may not be engaged at all. Research shows that if employees are more engaged and connected, it can improve their productivity by more than...

July 10, 2019

10 Do’s And Don’ts For Effective Media Relations

Today, the media is a different animal than ever before. While traditional print journalism is by no means dead, these reporters and editors are now joined by a host of other media influencers including: 24/7...

Behind the Scenes Q&A: Abby McGinnis, Client Services

What, exactly, does client services do? It’s not what you think and it’s much more than communicating with clients and making sure they are satisfied. At GRIT, our client services team provide support in a...

In the Know: Top Marketing Jargon Terms Explained

Vector, lead, PPC: Every industry, including marketing, uses specific jargon or language. While the number of acronyms used in the agency setting can be overwhelming, to help our clients, community and even family members understand what we are talking about, here are the top 20 jargon terms used at GRIT...

June 6, 2019

The Nerf Gun Behind the Curtain

There are nerf darts scattered around my desk. On my first day working at an agency, darts were just the beginning of what I’d be learning in a field I’ve specialized in for more than...

Content Marketing: Ten Tips for Showing Value to Customers

Over 11 hours each day. That’s how much time Americans spend reading, watching, listening to or interacting with content. With four billion active internet users, your audience is online, regularly looking at media including social media feeds, blog posts, videos, news reports and websites. About 80 percent of those internet...

May 16, 2019

Photographs: Why is Finding the Right Picture so Important to a Marketing Agency?

“Photography helps people to see.” –Bernice Abbott, mid-20th century American photographer In marketing, photography is used not only to help people see, but also to help them feel, relate and inspire. In honor of National Photograph Month, GRIT’s team is offering up insight on how they use photographs, why they...

May 13, 2019

Internal Communications Part 1: Diving into Strategy

When you think of internal communications, what comes to mind? A memo from the CEO or a town-hall style meeting? Or do you think of double-digit profit growth? Memos and meetings are good examples of...