JGM – Newsletter

When JGM, an industry-leading steel fabricator and industrial contractor, was looking to take their newsletter strategy to the next level, they leaned on GRIT for support. In an effort to boost engagement, JGM opted to create and distribute a companion print newsletter to accompany their digital newsletter since direct mail is read more often than email, according to a report by the USPS.

Today, our team works with JGM each quarter to deliver the latest company news, project updates and safety tips in both an eight-page, eye-catching print and electronic newsletter. It’s distributed to clients, professional partners, vendors, employees and other key audiences. Our team supports the project by writing copy for each section of the newsletter, designing the piece to align with JGM’s brand, coordinating translations from English to Spanish, and overseeing the printing and mailing process. The content is also converted to an online version that is added to their website with a corresponding email newsletter distribution.

We love helping JGM connect with their customers and team while supporting their overall marketing goals!