Mowery – Trade Show Display
Trade Show Backdrop Allows for Customized Messaging
For Mowery Construction, having the ability to tell a customized story to present the company’s diverse construction capabilities and value drivers to each of the organization’s key market sectors is a priority. This includes having the ability to present the team’s depth of experience and customized approach to each industry segment across channels and points of outreach. To help fine tune this approach as part of the company’s overall tradeshow and event strategy, Mowery partnered with GRIT to create a flexible, adaptable display that would allow seamless, efficient customization and be easy for the team to transport and setup.
To bring the display to life, GRIT’s creative team mapped out key messages and which would transcend key audience segments versus which would be custom for each display. Once a plan was in place to achieve a custom display for senior living, industrial, recruitment and general brand awareness, the process to design the displays mix-and-match panel options began. The process was focused on not only working to create optimized industry-specific designs, but also to build in cost savings and efficiencies where possible. The final piece allows the Mowery team to easily determine the best panel orientation for their specific display needs and setup a backdrop that delivers on the brand, key values and market-specific differentiators. It was our pleasure to partner with the Mowery team and the production vendor to deliver a versatile and dimensional finished product that gives our client an eye-catching advantage at any show they attend!
Brand Strategy & Positioning