RHI Magnesita – Public Relations
Announcing New Primary Crushing System Through Earned Media Coverage
RHI Magnesita, the leading global supplier of refractory products, systems, and solutions, contacted GRIT for public relations support surrounding the launch of their new, two-stage primary crushing system. Due to the large investment and many advantages of this new machinery, RHI Magnesita wanted to announce the launch of the primary crushing system both in the U.S. and internationally via industry trade outreach. The innovative, custom-designed primary crushing system was a $8.6 million investment for the company and improves sustainability, efficiency, and the life of their dolomite mine in York, Pennsylvania.
GRIT supported RHI Magnesita by developing a media list that was targeted to both national and international publications in the client’s industry. A trade news release was crafted along with talking points for RHI Magnesita team members to reference if media reached out to them directly. GRIT distributed the press release and closely monitored for publication pickup to track earned media coverage, creating a summary report outlining publication data and equivalent earned media value for all placements. GRIT supported RHI Magnesita in earning over $3,000 in earned media coverage (calculated based on equivalent ad rates with no multiplier) in five notable publications including Industry Today, International Mining, BizNewsPA and others.