York Catholic – Rebranding

October 21, 2021

York Catholic – Rebranding

New Brand Identity Provides Fresh Look While Honoring the Past

York Catholic collaborated with GRIT on a comprehensive brand redesign focused on creating a fresh look for the “YC” brand that honored the organization’s past and all of the alumni and partners who are a critical part of the legacy, while positioning the brand to align with the current student and family experience, which focuses on delivering exceptional, modern education that prepares students for both college and career.

The new brand showcases the organizations familiar green and gold colors, bringing in a fresh take on the “YC” element that subtly, but meaningfully, reinforces the connection, energy and commitment shared among the York Catholic family. The new brand package also provides flexibility to differentiate between the middle school and high school experiences as needed and brings in supporting brand elements designed to deliver a comprehensive visual package upon which the organization can continue to build and grow.


York Catholic Middle & High School



Brand Strategy & Positioning

Brand Launch Strategy

Graphic Design