York Catholic – Website

In conjunction with creation of the organization’s new brand identity, York Catholic and GRIT collaborated on a comprehensive website redesign focused on delivering an improved user experience for the organization’s diverse priority audience segments. Content organization and site structure were foundationally important to the project and GRIT worked closely with York Catholic to assess and strategize the best approach to deliver seamless experiences for alumni as well as current parents and students, while ensuring the site’s key goals in informing and engaging potential students and their families were at the forefront. The intuitive site design showcases the new brand, provides separation where needed for core middle school and high school content and includes integrated calls to action to move users throughout the site. As part of the project, GRIT also delivered extensive copywriting support informed by maximizing foundational search engine optimization. Content strategy included helping YC reposition the brand to showcase student experiences, successes and the resulting impact.