F&M Trust – Annual Report
Annual Report Developed in Support of Brand
F&M Trust partnered with GRIT to create an annual report that could not only be used with shareholders and investors but could also be used as a marketing tool with potential new businesses and clients. GRIT presented three concepts to F&M for the annual report, each building upon the F&M brand story and designed to highlight the importance of client relationships and commitment to the community.
The final concept, “Focused on YOU,” presented complex financial information and statistics in a clean, easy-to-understand format utilizing the F&M brand elements. In addition, GRIT also interviewed several F&M Trust clients to create client-success stories that showcased the unique relationship F&M staff has with their clients.
F&M Bank and Trust
Branding Strategy & Positioning