Dale E. Anstine – Digital Strategy & Search Engine Optimization (SEO)

May 10, 2019

Dale E. Anstine – Digital Strategy & Search Engine Optimization (SEO)

Website Enhancements Made to Improve Site Performance

Serving as Dale E. Anstine’s agency of record, GRIT manages all aspects of the firm’s online presence, including ongoing search engine optimization (SEO). To ensure Dale E. Anstine remains at the leading edge of the highly competitive online personal injury space, GRIT takes a multifaceted approach to ongoing optimization.

Efforts begin with the Dale E. Anstine website, built for strong foundational search performance. The site employs Google search-based SEO best practices on both the front and back end, from key technical factors such as image optimization and effective metas and titles to strategic integration of on-page keywords in a site structure built to prioritize content effectively. Optimization continues via blogs and social media created as part of a holistic content marketing strategy. GRIT delivers ongoing monitoring of keyword performance and is constantly evolving content and related optimization efforts to remain competitive on priority phrases.

Dale E. Anstine’s website averages a 97% technical performance score and the firm’s 39.75% search visibility score (indicating the performance of tracked keywords in Google’s top 100 search results) is roughly 15% higher than the next closest competitor in the market.

Statistics as of September 2019. 


Dale E. Anstine


Website Optimization