Did you know 72.2 percent of marketing budgets are allocated to digital channels across earned, owned, and paid media? According to a study by Smart Insights, chief marketing officers have shifted their spending commitments to...
What’s the difference between a hippo and a zippo? One is heavy and the other is a little lighter. Not only does Betsy Liou, our office manager, keep the team organized from a business perspective,...
When it comes to building client relationships and strategically planning projects, Abby McGinnis is the go-to. From managing client accounts, to developing strategic marketing plans, to assisting with website design and development projects, Abby is...
“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.” – David Cummings A strong company culture is vital to organizational success. When a company gets their culture...
Marketing is often misunderstood (what it is, why it matters, etc.). As a result, there are many misconceptions. Over the last 13 years, the GRIT team has heard it all, including what we like to...
Podcasts have become a part of daily commutes to work, Instagram is a helpful tool for online shopping, and TikTok is now a go-to for daily laughs and entertainment. It is no secret individuals prefer...
Our Creative Director, Lissa Scott, plays a vital role in the work we do. From website designs to logo development to social media graphics and even video editing, she can do it all. Not only...
Every organization has its own look, voice, personality and characteristics that make it unique, which is also known as it’s brand. While some businesses, such as Nike and Coca-Cola, have easily recognizable brands, other organizations...
Today, social media marketing is used to increase awareness, boost inbound traffic, connect with target audiences, gain market insight and much more. However, to reap these benefits, it is critical brands have a strong social...