Architecture, Engineering & Construction Marketing Tips
As a full-service marketing agency, the GRIT team has the opportunity to work with clients in a wide range of industries. One segment in particular that is near and dear to our hearts is architecture,...
Why You Should Consider A/B Testing Your Content
If you read our recent blog post about creating effective landing pages, you probably noticed our recommendations on three landing page design elements that can be easily “split tested” to help determine what works best....
From the Headlines: LinkedIn is Rolling Out Premium...
If you follow social media news, you may have heard that LinkedIn is rolling out a new subscription-based service offering aimed at business users with its new Premium Company Pages. Following a quiet testing period...
5 Tips for Creating Effective Landing Pages
Is paid advertising on Google or any of the major social media networks part of your digital marketing strategy? How about email marketing efforts or even traditional mailed media campaigns? If you’re looking to enhance lead...
GRIT Is Hiring: Marketing Strategist/Account Manager
Join The GRIT Team We’re hiring! Dig deeper into your career as a Marketing Strategist/Account Manager at GRIT Marketing Group, a full-service marketing and communications agency with a range of B2B and B2C clients. We...
Do Hashtags Still Matter on Social Media Platforms...
Often, when our team is researching and writing GRIT’s blog posts, we generate questions that are out of scope for the immediate topic but that we want to bring back and answer for the benefit...
Social Media Marketing Success in a Changing Landscape
Current Insights for Small Businesses and Nonprofits In the world of social media marketing (SMM), change is constant, and it seems that the landscape is shifting faster than ever lately. Some platforms are very publicly...
3 Ways to Improve Your Copywriting Skills
Written communication, which we refer to as “copy” in the marketing industry, is essential. From blogs and social media posts to email subject lines and taglines, brands must write copy to sell their products and...