When it comes to building client relationships and strategically planning projects, Abby McGinnis is the go-to. From managing client accounts, to developing strategic marketing plans, to assisting with website design and development projects, Abby is a jack-of-all-trades. This month, Abby is celebrating her 10-year GRIT anniversary, so we decided to put her in the spotlight by asking her some tough (and fun!) questions.


What behavior or personality trait do you most attribute your success to? Why?

Abby: I thrive most when I’m busy. I don’t feel comfortable without a long list to accomplish. I think that’s served me well, allowing me to juggle multiple projects, deadlines and keep things straight and moving.


What’s your biggest work pet peeve?

Abby: Since I work best busy and under pressure, my biggest pet peeve is the stuff that slows me down, like computer updates that take a long time or when my machine is not cooperating.


What’s a work-related accomplishment you are proud of?

Abby: Definitely the long-standing client relationships I’m lucky to hold. I have many clients who have been with me for a long time. I’m honored at their confidence and trust they place in me and grateful for getting to know them and their business.


What led you to this career?

Abby: I was led to a career in marketing because I love to write. I actually started out very interested in public relations, but that quickly evolved through my first jobs in the field, where I learned it was the broader marketing side I really loved to dig into.

At my previous job, I was actually a client of Moxie (now GRIT). Julie and I were on a marketing committee together and she mentioned the company was growing and they were needing to hire someone. I knew I would kick myself if I didn’t throw my hat into the ring and that is how I was led to a career at GRIT.


What is your favorite part about working at GRIT?

Abby: The people for sure! There is an incredible team energy at GRIT (whether we’re together in-person or virtual) that’s tough to describe. Everyone supports each other personally and professionally, challenges each other and I learn from the team every single day. We’re also blessed to have a leader who appreciates, supports and actively encourages work-life balance and being there for our families.


What three words would you use to describe GRIT?

Abby: Motivating, Collaborative, Rewarding.


If you could learn to do anything, what would it be?

Abby: I think rather than learn, it would be re-learning. I played piano (and trumpet and cello) for many, many years growing up. Now, I can barely pick my way through “Twinkle, Twinkle Little Star.” Given the chance, I’d like to re-sharpen those musical skills.


What did you want to be when growing up?

Abby: I always wanted to be a teacher. Today, I take every opportunity I can to volunteer in my daughter’s classroom and love planning fun things for her and her friends to enjoy. But, my lack of patience with 5th grade homework reminds me I’m probably on the right path where I am.


What is your favorite meal?

Abby: The best meal I ever had was in Barcelona, Spain at an amazing seafood restaurant. It was so incredible, we went back two nights in a row to have the same thing. But, if I’m cooking, it would be some kind of soup. I don’t care if it’s the hottest day of summer, I’d still go for a bowl.