Gettle Incorporated – Website Redesign & Search Engine Optimization (SEO)

In 2017, GRIT partnered with Gettle on a website redesign that would more effectively showcase company capabilities and align with Gettle’s focus on technology while also driving increased organic search engine performance and lead collection. Based on Gettle’s diverse service offerings and the related online competition, GRIT recommended a multi-site structure that would provide a platform to highlight the capabilities of each core division while continually driving cross promotion against the company’s multi-discipline capabilities. In addition to comprehensive site strategy, design and development, GRIT crafted all content leveraged across the Gettle website portfolio, focused on positioning the company’s differentiators and brand story while ensuring strategic keyword integration.

Within this strategy, instead of one website, GRIT lobbied to create a separate website for each Gettle division built on the WordPress multi-site platform to facilitate easier client management after launch. As mentioned above, each of these websites received fully rewritten and search-optimized content leveraging the strongest broad and specific keywords available for each site segment. The site was then programmed to Google standards and best practices.

As a result of these efforts, the slick, clean new site user interface resulted in several very lucrative leads within just a few weeks of the new websites launching. Beyond those leads, which continue to come in through the websites, the Gettle websites continue to experience a roughly 10 percent year-over-year growth in organic site traffic through Google search.

All of this proves that sometimes the best strategy isn’t to think outside of the box. Sometimes you have to blow the box away completely.