In last month’s blog, GRIT answered commonly shared questions that our team has been asked by businesses, community members and even our own families. This month, we are excited to share a new round of questions asked by our social media followers.

What differentiates GRIT from other agencies?

At GRIT, culture is everything. We care a lot about each other, our clients and the work we produce. We have a fun and open work environment where we are driven to dig deeper, take risks and always be resilient. Our strong culture and team focus are our competitive advantages. They allow us to do what we say we will, create high-quality work, meet deadlines and produce results for our clients.

How quickly can a client expect to see results?

At GRIT, our approach to all projects is rooted in strategy. Before we begin, we ask our clients how they will measure the success of any project to determine what the goals are. We then review these goals and establish clear expectations about how and when ROI (return on investment) will be measured.

The length of time it takes for clients to experience results from any marketing effort is dependent on what exactly is being implemented. It’s important to keep in mind that depending on the vehicle, results may not be apparent overnight or may be harder to track if tools aren’t put in place to aid in measuring response. So, it’s critical to do the work up front and determine how ROI will be measured to help ensure a successful campaign.

What is GRIT’s most popular service?

As technology continues to evolve at an increasingly rapid pace, GRIT’s digital services team has been in high demand. Digital marketing offers a robust suite of very powerful tools and the ability to get highly targeted to reach key audience groups. From website development and design to search engine optimization (SEO), search engine marketing (SEM), email marketing and digital advertising, GRIT’s digital team can help with any digital marketing need and determine which is the right vehicle to pick based on your end goals.

When it comes to success, integration is key. We consider how to best leverage traditional and digital marketing channels to meet the needs of the target audience and support clients in growing and managing customer relationships across all platforms. When doing this, it’s important to focus on the message used to communicate with these audiences as well as the tone and personality to best reflect the brand. In addition to the words, the visuals are also important on digital platforms because they catch the audience’s attention attracting them to the website or platform.

The team at GRIT strategically aligns target goals and budgets to make the most out of our client’s digital dollars. Want to learn more about how our digital team can help take your website project to the next level? Then contact us today!

Do I have one point of contact to speak with about my project?

While working with GRIT to complete a project, our clients are assigned a member of our Client Services team as a primary point of contact. However, we also believe in the power of direct access. If anytime throughout the project a client would like to speak directly with a team member to get information right from the source or share direct feedback, we encourage the direct connection. We want to offer our clients the best experience possible, so all team members are available throughout any stage of the project as needed.

What is the difference between a brand and a logo?

A brand is a true representation of who a company is and includes every single touch point a customer will have with your brand – from the messaging and voice, to the experience, visuals, website, commercials, visuals, social media posts – the list goes on and on. Executed successfully, great branding equals the positive emotional connection a user has with your company.

On the other hand, a logo is a design that aids in branding efforts. A logo is a visual queue to the brain to recall the experiences interacting with the brand.

Interested in learning more about how we can help your business grow? Then contact us today or visit our Facebook page. If you still have a question about who we are or what we do at GRIT, send an email to [email protected]