Employee Spotlight: Kaylee Weigle

Employee Spotlight: Kaylee Weigle

From developing blogs and newsletter content, to managing social media accounts, to supporting public relations efforts, to keeping projects organized, our Coordinator/Project Manager, Kaylee Weigle, plays an important role at GRIT. Today, Kaylee is celebrating...

GRIT Holiday Traditions

With the holidays coming up, we asked our team here at GRIT what traditions they never miss each season. We learned a lot about each other and the many fun, sweet, and sometimes quirky, things that make each of our individual holidays special.   Abby’s Candy Extravaganza Abby McGinnis, client...

Where is Digital Marketing Heading?

Where is Digital Marketing Heading?

Did you know 72.2 percent of marketing budgets are allocated to digital channels across earned, owned, and paid media? According to a study by Smart Insights, chief marketing officers have shifted their spending commitments to...

Employee Spotlight: Betsy Liou

Employee Spotlight: Betsy Liou

What’s the difference between a hippo and a zippo? One is heavy and the other is a little lighter. Not only does Betsy Liou, our office manager, keep the team organized from a business perspective,...

Employee Spotlight: Abby McGinnis

Employee Spotlight: Abby McGinnis

When it comes to building client relationships and strategically planning projects, Abby McGinnis is the go-to. From managing client accounts, to developing strategic marketing plans, to assisting with website design and development projects, Abby is...

Meet Mallory: Our Project Manager

Meet Mallory: Our Project Manager

When it comes to keeping our team and client projects organized, Mallory Gunzenhauser, our project manager, is a master. From maintaining client communications, to ensuring projects stay on timeline, to assigning tasks to individual team...

Maintaining Culture While Working Remote

Maintaining Culture While Working Remote

“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.” – David Cummings A strong company culture is vital to organizational success. When a company gets their culture...

Marketing Strategy 101

Reach the right audience. Build brand awareness. Solidify your reputation in your niche. Find those leads that are exactly right for your company. Become the go-to business for your expertise. Are those the goals you are trying to achieve in 2021? If so, a comprehensive marketing strategy is key! As...

5 Common Marketing Myths

5 Common Marketing Myths

Marketing is often misunderstood (what it is, why it matters, etc.). As a result, there are many misconceptions. Over the last 13 years, the GRIT team has heard it all, including what we like to...

The Ultimate Guide to Influencer Marketing

The Ultimate Guide to Influencer Marketing

Podcasts have become a part of daily commutes to work, Instagram is a helpful tool for online shopping, and TikTok is now a go-to for daily laughs and entertainment. It is no secret individuals prefer...