Inside The Internship with Lexie Fisher
At GRIT, we are committed to our community and as part of that, we feel it is important to inspire the next generation of marketing professionals. This spring, Lexie Fisher, a senior at York College...
The 7 Sins of Marketing – Part 3
Part 3 – Thinking More Is Always Better Today’s marketplace is cluttered and noisy. Consumers are exposed to thousands of ads and marketing messages each day, so it’s important for your company’s brand to stand...
The 7 Sins of Marketing – Part 2
Part 2 – Delivering an Inconsistent Brand Experience Can your target audience easily recognize your company’s brand? Whether they are viewing your organization’s website, reading a print advertisement, or scrolling through social media, do they...
The 7 Sins of Marketing – Part 1
Part 1 – Assuming You Know Your Target Audience Do you REALLY know your ideal customer? What are their demographics, motives for making a purchase, and preferred communication channels? At GRIT, we often say “you...
Celebrating 15 Years of GRIT
All month long, we have been celebrating our 15th anniversary. Founded in 2008 as Moxie, our name has changed over the years, but the basic premise we were built upon, and our core values have...
How To Maximize Video Content on Social Media...
Part 2 – LinkedIn, TikTok & YouTube Last month we launched a new blog series, How To Maximize Video Content on Social Media, which took an in-depth look at Facebook and Instagram video content creation....
How to Maximize Video Content on Social Media...
Part 1 – Facebook and Instagram How many social media videos do you watch each day? Video content has taken over social media, and today it is rare to scroll through your feed without seeing...
Should Business-to-Business (B2B) Brands Be on TikTok?
Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...
Top 5 Tips to Get Your Media Pitch...
Did you know by 2031, journalist and reporter jobs are projected to decline by 9 percent, according to the U.S. Bureau of Labor Statistics? Today, public relations professionals outnumber journalists by a 6-to-1 ratio, and...
Setting Up Google Analytics Tracking Links
Have you ever asked yourself, “Are my digital advertising, social media marketing (SMM), or e-newsletter campaigns really working?” If so, this blog is for you! Measuring the outcome of a marketing campaign is critical because...