Do Hashtags Still Matter on Social Media Platforms...
Often, when our team is researching and writing GRIT’s blog posts, we generate questions that are out of scope for the immediate topic but that we want to bring back and answer for the benefit...
Social Media Marketing Success in a Changing Landscape
Current Insights for Small Businesses and Nonprofits In the world of social media marketing (SMM), change is constant, and it seems that the landscape is shifting faster than ever lately. Some platforms are very publicly...
3 Ways to Improve Your Copywriting Skills
Written communication, which we refer to as “copy” in the marketing industry, is essential. From blogs and social media posts to email subject lines and taglines, brands must write copy to sell their products and...
The Do’s & Don’ts of Email Marketing
Email is considered one of the most effective marketing channels, according to Constant Contact. It is a powerful and cost-effective tool that can help companies increase brand awareness, build relationships with members of their target...
Direct Mail Marketing: Is There Still Value?
While there is enormous value in social media marketing and GRIT recommends companies strategically select platforms to engage with their consumers, it is important not to depend on one marketing medium. So, today we are...
Top 3 Digital Marketing Trends to Follow in...
As we dig into 2024, the digital marketing landscape will continue to evolve. New tools and technology are rapidly emerging, and more brands are investing in digital marketing tactics causing the online environment to become...
GRIT Announces WBENC Certification
The GRIT team is proud to announce the company is now officially certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). The WBENC Certification is the gold standard for women-owned...
Business Logo Development: A Seven Step Process
The golden arches. A swoosh symbolizing motion and speed. A silver apple missing a bite. Can you identify these brands by their logos? When we see familiar logos, our minds automatically identify the brand (McDonald’s™,...
What Is the GRIT Team Thankful For?
Thanksgiving is upon us. As we prepare to gather with our family and friends to celebrate the holiday and enjoy a delicious meal, it is important to reflect on what truly matters. We asked our...
The 7 Sins of Marketing – Part 7
Inadequately Measuring Success & Optimizing Efforts Do you regularly measure your marketing efforts? According to MarketingWeek, most marketers claim to only measure effectiveness on an ad hoc basis, with just 13% of brands investing in...