Collusion Tap Works – Can Line Design

Collusion Tap Works, a craft brewery, reached out to GRIT for help branding their new line of canned beer, which were to feature artwork by local artist Oliver Scott. GRIT provided research, art direction and created the overall can series design and color palettes to give a branded look to the line. Ensuring Scott’s artwork was incorporated into each label design, the brand direction centered on an archaic alchemical symbiology, with references to secret societies, chemistry, thaumaturgy, biology and the ancient rituals surrounding them. In addition, GRIT worked with Collusion to meet specifications required by the Alcohol and Tobacco Tax and Trade Bureau.