York County Libraries – Rebranding

York County Libraries – Rebranding

New Brand Identity Developed to Support Evolving Services

The York County Libraries tasked GRIT Marketing Group with increasing public knowledge of their organization and advancing perceptions of the libraries as so much more than a dispensary of books and information.

To combat perceptions that the library’s only service was book borrowing, GRIT recommended a rebrand that would better tell the “modern day story” of what was truly happening within the libraries. GRIT recommended moving to a new look that was more modern and fresher.  Additionally, GRIT suggested an updated tagline, “Where your story begins” to help build a connection with various audiences including adults, children and seniors (as well as donors and key stakeholders).


York County Libraries


Brand Strategy & Positioning

Brand Messaging

Graphic Design


Public Service