I.B. Abel – Digital Strategy & Search Engine Optimization (SEO)

As part of GRIT’s ongoing partnership with I.B Abel, our team supports a range of strategic content creation and helps lead a focus on continuing to optimize the company’s website. Efforts are executed in support of broader I.B. Abel business goals that extend across recruitment, new business development, brand positioning/awareness, and employee retention and culture building.

GRIT has the honor of helping showcase I.B. Abel’s expansive experience (and deep team expertise) in a full range of electrical construction services as well the company’s 100+ year legacy of delivering exceptional experiences for their team and clients. Areas of focus include strategic content planning and editorial calendar development and subsequent blog creation, website user experience planning and execution of a range of strategic website evolution initiatives such as integrating intentional calls to action, adding a projects section to showcase capabilities, and more. Across the areas of focus, efforts are guided by strategic search engine optimization (SEO), including keyword planning, monitoring and integration as well as technical optimizations to drive performance gains.

Since the start of the partnership in 2023, the company’s digital strategy has resulted in significant increases in priority keyword rankings. The technical performance of the website continues to improve, and the site changes are equating to increased traffic and engagement with priority website content. I.B. Abel has a wonderful story to share, and GRIT is honored to be their partner in helping optimize the delivery.