ACNB Bank – Brand Campaign Video
Video Created to Support New Product Launch
ACNB Bank partnered with GRIT to create and execute a brand campaign focused on supporting the community bank’s mission of building meaningful relationships with the customers they serve across the region. From concepting the campaign theme through script development, art direction and final digital delivery, the GRIT team focused on leveraging ACNB Bank’s central “Committed To” tagline to create an emotional story that highlights life’s many moments of commitment.
As part of the “OK, Here We Go!” brand campaign, GRIT developed a video to highlight that for everywhere you go, and for all the things you are committed to, you can count on ACNB Bank to be your local financial partner for life. Since completing the video, ACNB Bank has integrated it into their website used it for a digital advertising campaign, increasing general awareness of the brand.