SNHA – Riverfest 2026 Event Marketing Support
INDUSTRY:
Non-Profit
SERVICES:
– Strategic Planning
– Content Strategy & Messaging
– Copywriting
– Graphic Design
– Digital Advertising
– Social Media Strategy
– Public Relations
“Working with the GRIT team was a great experience. You took the time to understand our vision for Riverfest, asked thoughtful questions, and were receptive to feedback and requested edits throughout the process. The marketing support made a real difference in helping Riverfest reach more people, both within the communities we serve and beyond. You helped us build excitement, increase visibility, and make an already great event even better. We’re grateful for the partnership and the work your team put into making Riverfest a success."
– Megan Salvatore
Visitor Services Manager, SNHA
Bringing the Weekend into Focus
With historic sites, river adventures, community partners, and special events to showcase, Riverfest offered plenty to explore. Coordinated promotion helped prospective attendees discover the possibilities and plan their weekend.
GRIT developed messaging that balanced inspiration with practical information: what to see, where to go, and how to participate. Sponsor recognition and partner spotlights connected the celebration to the organizations helping make it possible.
Building Anticipation Through Email
A series of dedicated Riverfest emails introduced the weekend, highlighted activities, and brought planning details together as the event approached. Clear calls to action guided readers toward schedules, activity information, and ticket reservations.
A follow-up email extended the celebration with a thank-you to attendees and sponsors, along with invitations to keep exploring the region. Across the four dedicated emails, reported open rates averaged approximately 45%.
Keeping the Conversation Flowing on Social
From topic planning and copywriting to branded visual content, GRIT supported a varied organic social campaign before, during, and after Riverfest. Activity spotlights, FAQs, sponsor recognition, and timely reminders gave audiences reasons to engage and make plans. Partner tags helped connect the content to the wider river community, while event-weekend posts kept the celebration visible as it unfolded.
A Celebration Worth Sharing
Targeted outreach to local media highlighted Riverfest’s activities and historic significance, inviting interviews with the SNHA team. Standout Facebook posts generated more than 100,000 views each, and the ticketed Burning Bridge VIP Party at John Wright Restaurant sold out ahead of the event.
With marketing support shaped around SNHA’s needs, GRIT helped build excitement, guide event planning, and invite the community to be part of a milestone Riverfest.
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