Do Hashtags Still Matter on Social Media Platforms...
Often, when our team is researching and writing GRIT’s blog posts, we generate questions that are out of scope for the immediate topic but that we want to bring back and answer for the benefit...
Social Media Marketing Success in a Changing Landscape
Current Insights for Small Businesses and Nonprofits In the world of social media marketing (SMM), change is constant, and it seems that the landscape is shifting faster than ever lately. Some platforms are very publicly...
The Do’s & Don’ts of Email Marketing
Email is considered one of the most effective marketing channels, according to Constant Contact. It is a powerful and cost-effective tool that can help companies increase brand awareness, build relationships with members of their target...
Direct Mail Marketing: Is There Still Value?
While there is enormous value in social media marketing and GRIT recommends companies strategically select platforms to engage with their consumers, it is important not to depend on one marketing medium. So, today we are...
Top 3 Digital Marketing Trends to Follow in...
As we dig into 2024, the digital marketing landscape will continue to evolve. New tools and technology are rapidly emerging, and more brands are investing in digital marketing tactics causing the online environment to become...
The 7 Sins of Marketing – Part 7
Inadequately Measuring Success & Optimizing Efforts Do you regularly measure your marketing efforts? According to MarketingWeek, most marketers claim to only measure effectiveness on an ad hoc basis, with just 13% of brands investing in...
The 7 Sins of Marketing – Part 6
Part 6 – Failing to Connect with Your Audience on An Emotional Level Today’s consumer is bombarded with content. Online, offline, across screens, and around every corner there are brands competing for attention. Standing out...
The 7 Sins of Marketing – Part 5
Part 5 – Leaving Your Marketing on Autopilot The marketing landscape is fast-paced and always changing. From emerging trends to shifts in technology and new platform evaluation and adoption, it’s important to keep a watchful eye...
The 7 Sins of Marketing – Part 4
Part 4 – Failing to Maximize Marketing & Sales Efforts to Build Relationships According to Salesforce Research, 80% of customers now consider the experience a company provides to be as important as its products and...
The 7 Sins of Marketing – Part 2
Part 2 – Delivering an Inconsistent Brand Experience Can your target audience easily recognize your company’s brand? Whether they are viewing your organization’s website, reading a print advertisement, or scrolling through social media, do they...