How To: Marketing for Non-Profits

How To: Marketing for Non-Profits

As a full-service marketing and communications firm, the GRIT team works with clients in a wide variety of industries. From large B2B corporations to small, family-owned businesses, we help clients dig deeper in their marketing...

Marketing in the Education Industry

Marketing in the Education Industry

As a full-service marketing and communications firm, the GRIT team has the opportunity to work with clients in a wide variety of industries. One market that we’ve been fortunate to help impact has been the...

The Future of Marketing: Post COVID-19

The Future of Marketing: Post COVID-19

“Intelligence is the ability to adapt to change.” -Stephen Hawking It’s no secret the COVID-19 pandemic disrupted many businesses and turned their normal operations upside down. According to a recent survey by Influencer Marketing Hub,...

Improve Digital Presence During COVID-19

Improve Digital Presence During COVID-19

For the last few months, for many, life has become about staying home, limiting travel, scrolling through social media and binge watching favorite shows. With millions of people looking for entertainment as well as shopping...

Tips for Recovering Your Business After A Crisis

Tips for Recovering Your Business After A Crisis

The COVID-19 pandemic has become the most significant health crisis we have seen in our lifetimes. Individuals have been encouraged to stay-at-home and non-essential businesses have been forced to close their doors for the health...

How To: Social Media Strategies

How To: Social Media Strategies

Since the early 2000s, social media has been changing the way people and businesses communicate. According to Social Media Today, individuals spend on average 135 minutes per day on Facebook, Twitter, Instagram and WhatsApp. When...

Identifying & Reaching Target Audiences

Identifying & Reaching Target Audiences

Do you know who your company’s target audience is (note: there may be more than one)? If yes, do you know the most effective and efficient ways to reach them? Having a clear and strategic...

In the Know: Top Marketing Jargon Terms Explained

Vector, lead, PPC: Every industry, including marketing, uses specific jargon or language. While the number of acronyms used in the agency setting can be overwhelming, to help our clients, community and even family members understand what we are talking about, here are the top 20 jargon terms used at GRIT...

Content Marketing: Tips for Showing Value to Customers

Over 11 hours each day. That’s how much time Americans spend reading, watching, listening to or interacting with content. With four billion active internet users, your audience is online, regularly looking at media including social media feeds, blog posts, videos, news reports and websites. About 80 percent of those internet...

Finding the Right Photograph

“Photography helps people to see.” –Bernice Abbott, mid-20th century American photographer In marketing, photography is used not only to help people see, but also to help them feel, relate and inspire.  In honor of National Photograph Month, GRIT’s team is offering up insight on how they use photographs, why they...