Working Strategically Together
How GRIT Collaborates to Deliver Meaningful Client Value Collaboration is one of those words that shows up everywhere in marketing. Many agencies talk about it, and many clients are looking for it. But in practice,...
Top 3 Tips for a Successful Client-Marketing Agency...
Whether you’re partnering with a digital marketing agency, advertising agency, or full-service marketing firm, hiring a marketing partner to support your business is an investment not just of budget, but of time, trust, and shared...
Design in the Age of AI: Why Human...
Q&A with GRIT’s Creative Team Artificial intelligence is transforming nearly every corner of the creative world, from writing and video editing to illustration and graphic design. But while AI can generate images and automate workflows...
The True Meaning of Our “Dig Deeper” Value
Deep Thoughts from the GRIT Team As 2024 comes to a close, we find ourselves reflecting on the work we’ve accomplished alongside our valued clients this year—developing strategies, creating content, and collaborating to deliver branding...
GRIT Announces WBENC Certification
The GRIT team is proud to announce the company is now officially certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). The WBENC Certification is the gold standard for women-owned...
What Is the GRIT Team Thankful For?
Thanksgiving is upon us. As we prepare to gather with our family and friends to celebrate the holiday and enjoy a delicious meal, it is important to reflect on what truly matters. We asked our...
The 7 Sins of Marketing – Part 5
Part 5 – Leaving Your Marketing on Autopilot The marketing landscape is fast-paced and always changing. From emerging trends to shifts in technology and new platform evaluation and adoption, it’s important to keep a watchful eye...
The 7 Sins of Marketing – Part 4
Part 4 – Failing to Maximize Marketing & Sales Efforts to Build Relationships According to Salesforce Research, 80% of customers now consider the experience a company provides to be as important as its products and...
Inside The Internship with Lexie Fisher
At GRIT, we are committed to our community and as part of that, we feel it is important to inspire the next generation of marketing professionals. This spring, Lexie Fisher, a senior at York College...
The 7 Sins of Marketing – Part 3
Part 3 – Thinking More Is Always Better Today’s marketplace is cluttered and noisy. Consumers are exposed to thousands of ads and marketing messages each day, so it’s important for your company’s brand to stand...