Employee Spotlight: Betsy Liou
What’s the difference between a hippo and a zippo? One is heavy and the other is a little lighter. Not only does Betsy Liou, our office manager, keep the team organized from a business perspective,...
Employee Spotlight: Abby McGinnis
When it comes to building client relationships and strategically planning projects, Abby McGinnis is the go-to. From managing client accounts, to developing strategic marketing plans, to assisting with website design and development projects, Abby is...
Maintaining Culture While Working Remote
“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.” – David Cummings A strong company culture is vital to organizational success. When a company gets their culture...
5 Common Marketing Myths
Marketing is often misunderstood (what it is, why it matters, etc.). As a result, there are many misconceptions. Over the last 13 years, the GRIT team has heard it all, including what we like to...
The Ultimate Guide to Influencer Marketing
Podcasts have become a part of daily commutes to work, Instagram is a helpful tool for online shopping, and TikTok is now a go-to for daily laughs and entertainment. It is no secret individuals prefer...
Employee Spotlight: Lissa Scott
Our Creative Director, Lissa Scott, plays a vital role in the work we do. From website designs to logo development to social media graphics and even video editing, she can do it all. Not only...
Build Your Brand: Tips for Creating a Brand...
Every organization has its own look, voice, personality and characteristics that make it unique, which is also known as it’s brand. While some businesses, such as Nike and Coca-Cola, have easily recognizable brands, other organizations...
Digging Deeper: Social Media Audits
Today, social media marketing is used to increase awareness, boost inbound traffic, connect with target audiences, gain market insight and much more. However, to reap these benefits, it is critical brands have a strong social...
Celebrating 13 Years of GRIT
January 21, 2008 – The day Moxie, now GRIT, opened its doors for the first time. Thirteen years later, we celebrate the company and the leader who without much thought, decided to start a company...