Mowery Construction – Auto Dealership Campaign Development

Working with GRIT, Mowery dedicated time and resources to an outreach campaign targeting 40 key prospective auto dealerships in Central PA and the surrounding region. As part of the process, GRIT worked with Mowery on a comprehensive integrated campaign that included direct mail and digital tactics (including emails and a landing page) featuring key differentiators and messages.

The campaign, “We’re Reinventing the Wheel,” began with an oversized postcard that set the tone for the subsequent direct mail touchpoints. Following the postcard, each prospect received a Mowery-branded Hot Wheels® case designed to look like a car tire. The piece contained a case-study of a completed project in the vertical along with a Hot Wheels® car. The collateral directed the prospect to a custom landing page with lead-generation, additional featured projects and key message points that supported the campaign. The final direct mail piece included a hand-written note from the Mowery team along with a Mowery-branded Hot Wheels® truck.