Listrak – Dartboard Mailer
Marketing Message Delivered Successfully Through Exciting Dartboard Mailer
Listrak’s marketing department reached out to the GRIT team for help creating a direct mail piece to promote Listrak® Exchange. Listrak® Exchange is a tool that connects an email and customer database to social and paid search platforms to enhance targeting. To stand out in a competitive industry, GRIT developed the theme, You’re Always on Target with Listrak® Exchange, and created a dartboard mailer to send to all prospective clients. The dartboard game featured 10 audience segments to educate about Listrak® Exchange. Components of this memorable and successful direct mail piece included a padded envelope with a custom teaser label, folded brochure and a custom dartboard with magnet darts.
Brand Strategy & Positioning