Listrak – Dartboard Mailer

Listrak – Dartboard Mailer

Marketing Message Delivered Successfully Through Exciting Dartboard Mailer

Listrak’s marketing department reached out to the GRIT team for help creating a direct mail piece to promote Listrak® Exchange. Listrak® Exchange is a tool that connects an email and customer database to social and paid search platforms to enhance targeting. To stand out in a competitive industry, GRIT developed the theme, You’re Always on Target with Listrak® Exchange, and created a dartboard mailer to send to all prospective clients. The dartboard game featured 10 audience segments to educate about Listrak® Exchange. Components of this memorable and successful direct mail piece included a padded envelope with a custom teaser label, folded brochure and a custom dartboard with magnet darts.

CLIENT:

Listrak

SERVICES:

Brand Strategy & Positioning

Graphic Design

Packaging

Creative Advertising

INDUSTRY:

Internet Marketing

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