Mowery Construction – Rebranding
A Fresh Look Created for Existing Brand
Mowery partnered with GRIT to rebrand the organization with the goals of creating a new, fresh look and brand story while also staying rooted in the history of the 90-year young company. Through the rebrand process, which included leadership interviews, competitive analysis and market research, Mowery clearly identified its differentiators and unique selling propositions, which were used as the foundation for an updated and fresh brand identity.
With the Mowery brand solidified, the organization was positioned to strategically and thoughtfully establish supporting brands for programs and services that emerged as priorities and differentiators, specifically Mowery’s safety program and special projects division. For each, GRIT helped Mowery identify a supporting brand identity through strong visuals and narrative that aligned with the overall company brand.
Brand Strategy & Positioning