Lancaster General Health Foundation – Case For Support
Case for Support Designed to Introduce and Support Fundraising Campaign
The Lancaster General Health Foundation engaged GRIT to develop a Case for Support for their new Pediatric Center in Lancaster County. GRIT generated campaign themes and designed multiple versions of the Case for Support that was used to introduce the campaign. The final piece, with a theme of Soaring to New Heights, generated donations well over the initial campaign goal of $7,500,000. The design was bold and bright (as the new center would be) and helped position what the new center would be upon completion of construction. In addition to the collateral for major gifts, GRIT designed a mini case piece, which featured a tear off pledge form to collect donations.
Lancaster General Health Foundation
Brand Strategy & Positioning