Gettle Incorporated – Rebranding

Gettle Incorporated – Rebranding

New Brand Developed to Support Growth of New Services

Founded in 1954 as an electrical services provider, Gettle Incorporated had taken a client-centric approach to growth. In 2013, services spanned commercial electrical, datacom, fire/security, automation and engineering/design, but they were still known primarily for the electrical services upon which they were founded. Gettle approached GRIT for support in updating the brand identity to align with the company’s multi-discipline capabilities and modernize the dated look. GRIT helped Gettle define their service areas and subsequently created brand positioning and a visual identity to showcase the full suite of capabilities. The brand incorporates the core service areas and a color palette for each division. GRIT supported Gettle with a comprehensive external rollout of the brand, creating signage, vehicles, literature and a website.


Gettle Incorporated


Brand & Strategy Positioning

Name & Logo Development

Brand Messaging

Graphic Design

Brand Assessment