Brubacher – The Latest Scoop Newsletter
Increasing Newsletter Engagement & Building on Opportunities
Through a valuable partnership and in alignment with the overall strategic marketing strategy for Brubacher, GRIT has had the honor of helping the company enhance and execute their quarterly newsletter The Latest Scoop, a cornerstone communication tool delivered to a variety of key audiences (employees, clients, vendors, and industry professionals). As a trusted earthwork, underground utilities, and paving contractor that has been serving clients for over 50 years, Brubacher’s focus for The Latest Scoop has always been to provide others with a valuable resource of company and industry news, while enhancing client communication and opportunities to show appreciation for all employees. GRIT’s support has included strategic planning, content strategy, interview calls, SEO and keyword research, copywriting, email and webpage design, and distribution to both internal and external audiences.
The Latest Scoop is an impactful communications piece that goes above and beyond traditional company newsletters. It is intentionally written and shared to communicate topics and spark conversations around the company’s core values of safety, integrity, initiative, and teamwork. In addition to the content and delivery of new issues, GRIT has also helped implement more ways to increase Brubacher’s audience, engagement, and digital performance. Since the recent launch of the company’s new website, GRIT’s support for this construction newsletter has included a strategy that improves the user experience online and drives new audience members to connect with the Brubacher team for both career opportunities and new project inquiries.
Culture & Values