The 7 Sins of Marketing – Part 1
Part 1 – Assuming You Know Your Target Audience Do you REALLY know your ideal customer? What are their demographics, motives for making a purchase, and preferred communication channels? At GRIT, we often say “you...
Should Business-to-Business (B2B) Brands Be on TikTok?
Whether supporting brand awareness and positioning goals, facilitating customer feedback, driving lead collection, supporting recruitment or a host of other engagement opportunities, there is no question strategic use of social media needs to play a...
Top 5 Tips to Get Your Media Pitch...
Did you know by 2031, journalist and reporter jobs are projected to decline by 9 percent, according to the U.S. Bureau of Labor Statistics? Today, public relations professionals outnumber journalists by a 6-to-1 ratio, and...
Setting Up Google Analytics Tracking Links
Have you ever asked yourself, “Are my digital advertising, social media marketing (SMM), or e-newsletter campaigns really working?” If so, this blog is for you! Measuring the outcome of a marketing campaign is critical because...
How To Track Website Performance
Your website is not only the foundation of your marketing presence but a valuable tool to unlock insights about your customers and target audience. Your website can provide valuable information such what content users spend...
Using Digital Marketing to Boost Recruiting Efforts
In the current job market, recruiting is proving to be especially challenging for many employers. Today’s employment marketplace spans a variety of platforms on and offline, and the competition for talent is stiff. Employers are...
5 Common Marketing Myths
Marketing is often misunderstood (what it is, why it matters, etc.). As a result, there are many misconceptions. Over the last 13 years, the GRIT team has heard it all, including what we like to...
The Ultimate Guide to Influencer Marketing
Podcasts have become a part of daily commutes to work, Instagram is a helpful tool for online shopping, and TikTok is now a go-to for daily laughs and entertainment. It is no secret individuals prefer...
Digging Deeper: Social Media Audits
Today, social media marketing is used to increase awareness, boost inbound traffic, connect with target audiences, gain market insight and much more. However, to reap these benefits, it is critical brands have a strong social...