The golden arches. A swoosh symbolizing motion and speed. A silver apple missing a bite. Can you identify these brands by their logos? When we see familiar logos, our minds automatically identify the brand (McDonald’s™,...
Every organization has its own look, voice, personality and characteristics that make it unique, which is also known as it’s brand. While some businesses, such as Nike and Coca-Cola, have easily recognizable brands, other organizations...
Your brand is everywhere – from social media to websites, from employees and their engagement levels to public perception of your company, current and prospective customers are constantly interacting with your brand. But what happens...