Using Digital Marketing to Boost Recruiting Efforts

Using Digital Marketing to Boost Recruiting Efforts

In the current job market, recruiting is proving to be especially challenging for many employers. Today’s employment marketplace spans a variety of platforms on and offline, and the competition for talent is stiff. Employers are...

Employee Spotlight: Lissa Scott

Employee Spotlight: Lissa Scott

For 13 years, Lissa Scott has played an integral part in the leadership at GRIT Marketing Group as creative director and COO. From her myriad graphic design and video skills to her operations savvy, Lissa...

Lissa Scott is GRIT’s New President

Lissa Scott is GRIT’s New President

We are excited to announce GRIT Marketing Group is now under new, but very familiar, ownership. After careful consideration, Founder Julie Cross is honored to have officially passed the torch to GRIT’s Creative Director and...

Employee Spotlight: Kaylee Weigle

Employee Spotlight: Kaylee Weigle

From developing blogs and newsletter content, to managing social media accounts, to supporting public relations efforts, to keeping projects organized, our Coordinator/Project Manager, Kaylee Weigle, plays an important role at GRIT. Today, Kaylee is celebrating...

GRIT Holiday Traditions

With the holidays coming up, we asked our team here at GRIT what traditions they never miss each season. We learned a lot about each other and the many fun, sweet, and sometimes quirky, things that make each of our individual holidays special.   Abby’s Candy Extravaganza Abby McGinnis, client...

Where is Digital Marketing Heading?

Where is Digital Marketing Heading?

Did you know 72.2 percent of marketing budgets are allocated to digital channels across earned, owned, and paid media? According to a study by Smart Insights, chief marketing officers have shifted their spending commitments to...

Employee Spotlight: Betsy Liou

Employee Spotlight: Betsy Liou

What’s the difference between a hippo and a zippo? One is heavy and the other is a little lighter. Not only does Betsy Liou, our office manager, keep the team organized from a business perspective,...

Employee Spotlight: Abby McGinnis

Employee Spotlight: Abby McGinnis

When it comes to building client relationships and strategically planning projects, Abby McGinnis is the go-to. From managing client accounts, to developing strategic marketing plans, to assisting with website design and development projects, Abby is...

Maintaining Culture While Working Remote

Maintaining Culture While Working Remote

“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.” – David Cummings A strong company culture is vital to organizational success. When a company gets their culture...

Marketing Strategy 101

Reach the right audience. Build brand awareness. Solidify your reputation in your niche. Find those leads that are exactly right for your company. Become the go-to business for your expertise. Are those the goals you are trying to achieve in 2021? If so, a comprehensive marketing strategy is key! As...