York College of Pennsylvania – SEO Optimization

York College of Pennsylvania partnered with GRIT Marketing Group to improve the overall technical performance of the college’s primary website, as well as to identify opportunities for site enhancement to drive keyword performance for high-priority terms and phrases in the competitive higher education space.

GRIT’s efforts focused on optimizing the site structure to align with best-practice configuration and Google-preferred parameters. Once the site structure was optimized, GRIT adjusted the content on high-priority sections of the site and included enhancements in meta and title tags, as well as overall keyword integration. Once complete, the York College website saw significant increases in overall technical performance scores as well as keyword ranking because of optimization efforts.