Why You Should Consider A/B Testing Your Content

Why You Should Consider A/B Testing Your Content

If you read our recent blog post about creating effective landing pages, you probably noticed our recommendations on three landing page design elements that can be easily “split tested” to help determine what works best....

From the Headlines: LinkedIn is Rolling Out Premium Company Pages — Who Should Sign Up?

From the Headlines: LinkedIn is Rolling Out Premium...

If you follow social media news, you may have heard that LinkedIn is rolling out a new subscription-based service offering aimed at business users with its new Premium Company Pages. Following a quiet testing period...

5 Tips for Creating Effective Landing Pages

5 Tips for Creating Effective Landing Pages

Is paid advertising on Google or any of the major social media networks part of your digital marketing strategy? How about email marketing efforts or even traditional mailed media campaigns? If you’re looking to enhance lead...

Social Media Marketing Success in a Changing Landscape

Social Media Marketing Success in a Changing Landscape

Current Insights for Small Businesses and Nonprofits In the world of social media marketing (SMM), change is constant, and it seems that the landscape is shifting faster than ever lately. Some platforms are very publicly...

3 Ways to Improve Your Copywriting Skills

3 Ways to Improve Your Copywriting Skills

Written communication, which we refer to as “copy” in the marketing industry, is essential. From blogs and social media posts to email subject lines and taglines, brands must write copy to sell their products and...

The Do’s & Don’ts of Email Marketing

The Do’s & Don’ts of Email Marketing

Email is considered one of the most effective marketing channels, according to Constant Contact. It is a powerful and cost-effective tool that can help companies increase brand awareness, build relationships with members of their target...

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