Why You Should Consider A/B Testing Your Content

Why You Should Consider A/B Testing Your Content

If you read our recent blog post about creating effective landing pages, you probably noticed our recommendations on three landing page design elements that can be easily “split tested” to help determine what works best....

The 7 Sins of Marketing – Part 1

The 7 Sins of Marketing – Part 1

Part 1 – Assuming You Know Your Target Audience Do you REALLY know your ideal customer? What are their demographics, motives for making a purchase, and preferred communication channels? At GRIT, we often say “you...

Year in Review: Moments of Reflection

At the beginning of each year, it’s important to take a moment to reflect on the year before – the great, the bad and the what could have been better. The end and start of a new year mark the perfect time to reflect not only on overall company performance...